Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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Find the best Content Marketing course for your goals

  • Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing

  • Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

  • Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Data Visualization, Business Correspondence, Business Communication, User Accounts

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

  • Status: Free Trial

    Skills you'll gain: Large Language Modeling, LLM Application, Trend Analysis, Real Time Data, Analytics, OpenAI, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), MarTech, Artificial Neural Networks, Content Marketing, Customer experience improvement

  • Skills you'll gain: Canva (Software), Graphic Design, Infographics, Visual Design, Design, Content Creation, Creative Design, Content Marketing, Marketing

  • Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Marketing Design, Graphic and Visual Design, Social Media Content, Promotional Materials, Graphic Design, Branding, Content Marketing, Digital Marketing

  • Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Content Marketing

  • Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Infographics, Social Media, Graphic and Visual Design, Graphic Design, Content Marketing

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

  • Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

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  • This role has a $67,968 median salary ¹.

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    This role has a $67,968 median salary ¹.

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