Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
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Find the best Market Research course for your goals

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

  • Status: New
    Status: Free Trial

    Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Growth Strategies, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Marketing Strategies, Artificial Intelligence, Predictive Analytics, Forecasting, Strategic Planning

  • Status: Free Trial

    Skills you'll gain: AI Personalization, Proposal Development, Sales Presentation, Sales Strategy, Generative AI Agents, Storytelling, Presentations, Data Storytelling, Sales Process, Prompt Engineering, Market Research, Microsoft PowerPoint, Competitive Analysis, Data Visualization

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Engineering Management, Innovation, Product Management, Team Management, Product Planning, Market Research, Prototyping, Project Portfolio Management, Agile Product Development, Product Roadmaps, Sustainable Business, Conceptual Design, Process Development, Product Lifecycle Management, Team Building

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Entrepreneurship, Digital Marketing

  • Status: Preview

    Korea Advanced Institute of Science and Technology(KAIST)

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Business Analysis, Competitive Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Brainstorming, Market Research, Target Audience

  • Status: Free Trial

    Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research

  • Status: Free Trial

    Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Job Analysis, Negotiation, Writing, Compensation Strategy, Recruitment Strategies, Communication

  • Status: Free Trial

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

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