E-commerce courses can help you learn how to launch, manage, and grow online businesses by exploring digital marketing, logistics, and customer experience.

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Dashboard, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, ChatGPT, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: E-Commerce, Supply Chain Management, Procurement, Supply Chain, Logistics Management, Order Fulfillment, Supplier Management, Inventory Management System, Logistics, Business Technologies, Technology Strategies, Corporate Sustainability, Process Optimization, Demand Planning, Forecasting, Automation, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Communications Management, Content Management Systems, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Marketing, Tax Management, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months
Browse the e-commerce courses below—popular starting points on Coursera.
Yes. You can start learning e-commerce topics on Coursera for free in two ways:
If you want to keep learning, earn a certificate in e-commerce, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
E-commerce courses on Coursera are accessible to learners of all backgrounds:
You’ll learn how to build and manage an online store, attract and retain customers, set up product pages, use marketing tools like email and social media, and analyze performance data. Some courses also introduce platforms like Shopify, WooCommerce, and Google Ads.