Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.

16credentials

67courses

Explore the Pricing Strategy Course Catalog

University of California, Davis
The Strategy of Content Marketing
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
4.5
Rating, 4.5 out of 5 stars
5.3K reviews
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
EDUCBA
Digital Marketing Dynamics: Strategy & Case Studies
Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business
5
Rating, 5 out of 5 stars
6 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business
4.5
Rating, 4.5 out of 5 stars
450 reviews
Beginner · Specialization · 3 - 6 Months
Status: Preview
Alfaisal University | KLD
‎ استراتيجيات التسعير | Pricing Strategies ‎
Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management
4.7
Rating, 4.7 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Irvine
E-Marketing
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media
4.7
Rating, 4.7 out of 5 stars
399 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Illinois Tech
Marketing Strategy
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
112 reviews
Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
University of London
Fundamentals of Marketing Strategy
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis
4.5
Rating, 4.5 out of 5 stars
271 reviews
Mixed · Course · 1 - 4 Weeks
Status: Preview
Universidad de Palermo
Estrategia y Planificación de Marketing
Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
4.9
Rating, 4.9 out of 5 stars
50 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Adobe
Adobe Digital Marketing Strategy
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
4.8
Rating, 4.8 out of 5 stars
409 reviews
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Free Trial
EDUCBA
Master Digital Marketing Strategy with Case Studies
Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Value Chain Management
Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
5.1K reviews
Intermediate · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Real Madrid Graduate School Universidad Europea
Sports Marketing Strategies & Innovation
Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Beginner · Course · 1 - 4 Weeks