The capstone project serves as the culmination of your learning journey in the IBM Digital Marketing Professional Certificate program. It provides you with a unique opportunity to leverage and apply the knowledge and skills you've acquired across all the courses in the program to develop a comprehensive digital marketing and growth hacking strategy.
Capstone Project- Digital Marketing and Growth Hacking
Capstone Project- Digital Marketing and Growth Hacking
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: IBM Skills Network Team
Included with 
Gain insight into a topic and learn the fundamentals.
Advanced level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Deliver a clear, strategic roadmap showcasing marketing expertise.
Use growth hacking tactics to drive measurable business growth.
Choose effective digital channels for target audience reach.
Apply digital marketing concepts to build a strategic plan for a fictional business.
Skills you'll gain
- Target Audience
- Growth Strategies
- Market Analysis
- Marketing
- Strategic Marketing
- Campaign Management
- Marketing Planning
- Content Strategy
- Social Media Content
- Digital Advertising
- Social Media Marketing
- Business Analysis
- Advertising
- Marketing Strategies
- Social Media
- Content Marketing
- Marketing Communications
- Content Development and Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Business Strategy expertise
This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
There are 6 modules in this course
What's included
2 assignments3 plugins
What's included
1 video2 assignments2 plugins
What's included
2 assignments3 plugins
What's included
2 assignments1 plugin
What's included
2 assignments2 plugins
What's included
1 video
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Explore more from Business Strategy
SkillUp EdTech
SkillUp EdTech
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,