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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,121 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4651 - 4675 of 6,746 Reviews for Foundations of Digital Marketing and E-commerce

By Ebrahim Z

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Jul 22, 2022

amazing course

By Abdillahi I M

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Jul 20, 2022

helpful course

By Emily F

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Jul 18, 2022

learned a lot!

By sharif i

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Jun 22, 2022

That is wosome

By JOSIAS J B C

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Aug 6, 2025

Fue muy bueno

By RONALDO E N T

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Jul 20, 2025

Esta buena 👍

By HAROLD E S S

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Jul 14, 2025

aprendi mucho

By Shravani K

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Jul 6, 2025

very helpfull

By Brayant R

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May 30, 2025

Great starter

By Óscar H R

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May 16, 2025

todo muy bien

By Mohammed F B S

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Apr 17, 2025

Amazing start

By Midhun M

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Apr 2, 2025

GREAT SESSION

By Ted C

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Apr 2, 2025

Great program

By BAYU P

•

Feb 23, 2025

nice training

By Gerardo V

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Jan 29, 2025

Todo muy bien

By Rengga S

•

Jan 14, 2025

Good practice

By Bonnie L

•

Jan 7, 2025

GREAT course!

By king6in

•

Dec 14, 2024

Great course.

By Anoushka C

•

Nov 20, 2024

Great course!

By Asim N S

•

Oct 27, 2024

Thanks google

By Inas E

•

Aug 31, 2024

GREAT program

By Rizki M

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Aug 2, 2024

its very good

By antonio a

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Jul 23, 2024

Great course!

By Naveen J

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Jul 18, 2024

Great work 👍

By Levy M

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Jun 10, 2024

Very didactic