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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

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The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

AM

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It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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4751 - 4775 of 5,220 Reviews for Foundations of Digital Marketing and E-commerce

By Lamlom T

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Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

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Jul 19, 2022

The course is really good..case studies and excercises can help in validating the learning

By Saurabh S

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Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

By Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

By Deleted A

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Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

By Rina K T

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Aug 9, 2024

I found this really helpful and amazing really good to improve our own better version

By ABDELALI H

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Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

By Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Carolyn M

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Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

By NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

By Juliana C

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Aug 13, 2024

A great way to introduce you to the concepts and foundations of digital marketing.

By Shruthi c

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Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

By amani

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Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

By Sonali S

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Jun 16, 2024

its a excellent course for beginner level who wants to explore digital marketing.

By Aayush S

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Jun 7, 2024

Could be more interesting and interactive but overall a good course for beginners

By Samia B A

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Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

By MALLIKARJUNA R V

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Jul 23, 2024

The course has really set up a framework for the digital marketing certification

By EMMANUEL A M

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Oct 18, 2022

The course is exciting and gives insight into digital marketing and e-commerce.

By Aakash K

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Jun 7, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

By Jeffrey B

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Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.

By Natasha G

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Apr 5, 2023

Great Course wish it would include a downloadable pdf of the important slides.

By Tashi Y

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Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

By Eileen M

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Mar 8, 2023

I would have liked to have some action, like build some account or something.

By Kamal K

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Jul 5, 2023

best for beginners and for those who want to start learning marketing field.