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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,014 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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5451 - 5475 of 6,024 Reviews for Foundations of Digital Marketing and E-commerce

By Kareem E

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Nov 10, 2023

Nice course but, it would be more than perfect if there is a lot of practical homeworks and practical examples

By Omar A I

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Dec 5, 2022

Wooow! This really amazing. I learned a lot and I acquired different valued skills. Thanks Coursera and Google

By Sreedhanya K

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Jun 20, 2022

The relationship between digital marketing and branding, and how businesses can leverage both to be successful

By Safiya M

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Jun 26, 2023

The instructors explained concepts and terminologies, using relatable examples, which made it easy to follow.

By BODA M N

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Dec 11, 2022

the course is made in a simple way so that it is very easy to learn and understand by the beginners alsiAlsip

By Kevin K

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Nov 9, 2022

definatley keep it interesting by changing from reading to videos to pop up quizes so you never lose interest

By Jiya.

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Feb 2, 2025

It was a good start as I knew nothing abt digital marketing, it describes abt different terms with examples.

By Kapil S

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Apr 1, 2023

Great structure, simple to understand and a great way to begin your digital marketing and e-commerce journey

By Tomas M

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Jan 17, 2025

excelente curso, bien diseñado y muy completo, el aprendizaje se hace didáctico y es sencillo de entender

By Naila I

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Apr 11, 2023

It was informative and engaging. Hopefully I will see the benefits of this course in my job prospects too.

By Bahadur A T

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Apr 1, 2023

I believe coursera is the best platform which helps me to learn and enrich my skills as well as expertise.

By Edson G

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Mar 24, 2023

I'm still a little confused on some topics but this really helped my gain the beginners knowledge I needed

By Tiago J S S A

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Jan 27, 2023

Information was clara. Videos were engaiging and the quizes create a good interaction and keeps you alert.

By Zeel

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Jul 12, 2023

its an honour to have certified courses with coursera , I've really enjoyed learning with top educators .

By Jose S O

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Feb 23, 2025

Very informative and professional course, but not so practical in terms of specific strategies and tips.

By Sherone M

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Sep 1, 2023

Very informative and straightforward. Everyone involves deserves a crisp, open-palm, slap on the behind.

By Parvati M

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May 19, 2023

I loved the simplicity of the content and how accessible it is. Very well structured and great teaching.

By Tsholofelo M

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Sep 9, 2022

Well structured program with the main and tricky concepts broken down to be easily understood by anyone

By Arslan A

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Jun 25, 2023

I want to change my name on certificate my name is muhammad arslan akhtar but you write muhammad akhtar

By ERIKA N P P

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Jun 28, 2023

Is a AMAZING and easily course if you want to introduce to the digital marketing and e-commerce world.

By Joseph H

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Feb 22, 2023

I was able to follow the course okay but i struggled on the discussion. I am not very good at writing.

By Arman S

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Feb 5, 2023

It was a great experience learning the courses on Coursera. But why am I not receiving my certificate?

By Ibrahim A

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Nov 21, 2022

Yeah, it's good but I advise you to make easily accessible chat for students based on their interest,

By Manish K

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Mar 27, 2024

Foundations of Digital Marketing is really understandable and made it to carry on this course deeper.

By Nabila

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Nov 7, 2022

So informative and helped me a lot to understand the foundations of digital marketing and e-commerce.