Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,014 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

Filter by:

5551 - 5575 of 6,023 Reviews for Foundations of Digital Marketing and E-commerce

By Christian M A

•

Jul 11, 2023

The course outline was resourceful, and the facilitators were good

By Orkun C

•

Jan 29, 2025

Çevirisi biraz zayıf, onun dışında gayet iyi planlanmış bir kurs.

By Kishore K

•

May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

By Mansoor I

•

Jan 23, 2024

This course is very basic but good for revision of past learnings

By Pakkiri K

•

Mar 11, 2023

natural knowledge for digital marketing and e-commerce and super

By अमित_Amit व

•

Nov 8, 2022

I love this course, but got aid only for one I need it for all 7.

By Ahtisham Z

•

Jan 20, 2025

Good course to understand the foundations of Digital Marketing.

By Dánae D L

•

Oct 9, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta

By Alan H

•

Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

By Sidra P

•

Mar 2, 2023

Kindly mention my name on my certificate. It's a humble request

By Rohullah h

•

Jul 7, 2023

Overall it was fantastic but there is no hands-on expereinces.

By Rushil A

•

Feb 14, 2023

Great course to build a solid foundation for Digital Marketing

By Uzma S

•

Feb 23, 2023

Working on it but so far it is a great course. Well explanied

By Frances H

•

May 25, 2022

Though we're taking the course on-line, it's very practical!!

By Agustín P

•

Sep 12, 2024

Esta bueno como introductorio, muy roboticos los profesores.

By jobin M

•

Mar 1, 2024

Its a perfect course to kick start a new professional career

By Ricardo F D

•

Jul 6, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

By Pam P M

•

Jul 2, 2022

Good overview of e-commerce and digital marketing concepts.

By Obi N

•

Aug 27, 2024

This is awesome the course has realy helped me in real life

By Pratyasha S

•

Apr 11, 2023

i am glad with the content but certificate could be better.

By PETAR K

•

Sep 4, 2022

Just a bit more real-life examples could have helped more.

By Jason R

•

Sep 1, 2022

Insightful; need to do the others before full review though

By Katherine H P

•

Feb 24, 2024

Sometimes the questions on the quizzes are not very clear.

By Omneya A

•

Apr 23, 2023

Amazing just would have loved to have a bit more practice.

By Edilberto C

•

Oct 6, 2024

It's a very good course. It just needs some live classes.