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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,135 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2226 - 2250 of 6,047 Reviews for Foundations of Digital Marketing and E-commerce

By Sarah S

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Jun 30, 2023

Good basic information is presented in easy to understand manner.

By Sameh S

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Jun 6, 2023

good course and instractures

but i have problem on my certificate

By Marta S P G C

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May 14, 2023

Very well organized and not boring. It makes more easier to learn

By J. E

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Apr 24, 2023

Awesome. Covered all of the basics extremely well, thanks google!

By Muvetha D

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Apr 13, 2023

It's learn for very good and usefully in my knowledge . Thank you

By Kalpana K

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Mar 23, 2023

EXCELLENT TUTOR AND EASY CONTENT TO GO THROUGH. THANK YOU SO MUCH

By Deleted A

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Mar 14, 2023

Concise and informative. I like the format of the class as well.

By Melinda K

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Jan 10, 2023

I learned a lot through this course.. thank you Google & Coursera

By Muhammad U

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Dec 27, 2022

Very well, I have enjoyed this course very much. Thank You Google

By HEMANT K

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Dec 18, 2022

Its Most simplified and Sophisticated Course you can find online.

By Annic P

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Oct 27, 2022

it is was very useful and informative about the digital marketig

By vince d

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Sep 15, 2022

Information is well presented and helps build a great fondation.

By Abdallah A

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Sep 6, 2022

انها دورة رائعة!

اشكر جوجل و كورسيرا لتقديمها هذه الدورة الرائعة.

By Rashidah R

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Jun 19, 2022

Excellent course with hands on detailed information to guide you.

By erica H

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Jun 11, 2022

So good at breaking down the foundations for the futher courses.

By Dhruv S

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Feb 7, 2025

A great way of commencing the understanding of digital marketing

By Md. N A

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Oct 27, 2024

Very good introductory course on the world of Digital Marketing.

By jazmin m

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Sep 24, 2024

I completely love it! The quizzes and AI make a huge difference.

By PANKAJ B

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Sep 12, 2024

Awesome Learning Experience and facilatore explain well deserved

By Mohamed S E

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Aug 18, 2024

Amazing course, to whom is looking to diving into DM and E-Comm.

By Евдокимова В

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May 7, 2024

I really like this course. It's highly detailed and informative!

By Ale V

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Apr 6, 2024

Sin duda un curso lleno de buenos conceptos, bien hecho, actual.

By priya s

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Mar 27, 2024

Well structured, simple and clear video presentations and texts.

By Haris q

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Feb 18, 2024

it is best course to kickstart our journey for digital marketing

By ilyas m

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Dec 16, 2023

it is a great course and i learned so many things here thank you