Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

2276 - 2300 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By Emefa V

•

Sep 26, 2022

A great foundation course. Gained a lot of insightful knowledge.

By Uday K

•

Sep 15, 2022

Good Course for Students to get introduced to digital Marketing

By Rajnish

•

Sep 7, 2022

This course will help me know every aspect of digital marketing.

By Anete R

•

Aug 8, 2022

Very detailed, well planned course. I enjoyed every part of it!

By Alina I R R

•

Jul 11, 2022

This was an amazing and vert well explained course for begginers

By Talha A

•

Jan 21, 2025

Its been really great experience and learning. Thanks to Google

By We R T 4

•

Aug 21, 2024

A helpful course with all the basic terms useful for marketing!

By Ángel O

•

Aug 8, 2024

I learned a lot of new things that i'll apply to my future jobs

By Trần N L

•

Jul 1, 2024

Informative and down to earth with tips and practical knowledge

By vishal s

•

May 5, 2024

This course gives a insightful info about the Digital marketing

By Tayyaba A

•

Jan 14, 2024

Best platform to boost your knowledge and level up your skills!

By Tejaswini V P

•

Nov 8, 2023

I love this course.. because improve my digital marketing skill

By Sanjay N

•

Sep 2, 2023

This course is excellent and finds engaging all over the course

By Derek M

•

Jul 31, 2023

A great way to get your beak wet in the digital marketing space

By radhika b

•

Jul 4, 2023

Best Foundation course to enter the field of digital marketing.

By Maria F

•

May 24, 2023

Was good provider of basic knowledge of terms, would recommend.

By Lor L A

•

May 13, 2023

Thank you very much

I learn very important things in this course

By Jodi T

•

Apr 29, 2023

Very informative and well communicated. I really learned a lot.

By isaac c

•

Apr 19, 2023

Instructors and notes are well framed for better understanding.

By Laura N M

•

Apr 6, 2023

very good bases to learn about digital marketing and e-commerce

By Melvin T

•

Mar 16, 2023

This was very informative and educational. I am ready for more.

By Cassandra R S

•

Feb 17, 2023

I feel like this was a greatly informative foundational course.

By Cate M G P M

•

Jan 4, 2023

I learned a lot. Thank instructors! Thank you Google and Globe!

By Augustine N

•

Jan 1, 2023

I love everything about this course. Thanks for the opportunity

By Bapi D

•

Nov 13, 2022

Its really a great stat to me and got lot of knowledge. Thanks.