Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign
About the Course
Top reviews
VF
Dec 16, 2020
Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!
SM
Jul 22, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
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By Rochana D
•Apr 9, 2020
As a first time experience in e-learning, I found this course quite enjoyable and generally a very good return on my own 'investment'. In my professional practice of Brand Consulting, knowledge of Digital Marketing has gained considerable precedence in the recent years. With 'Marketing in the Digital World' 1.0, I discovered substantial new insights. The learnings gained are already adding value to my ongoing work assignments.
In terms of the course structure, the lectures were concise and simply explained by a very good Teacher. The assignment workload was well divided through theory and practical application based assignments, supported by module summary based quizzes; all of which helped me assimilate the information and understanding better. The practical application exercises also gave me some very exciting exposure to areas of personal interest such as Maker Tools and (User-generated) Content contributions.
Here are a few areas that can be improved in the course. First, the primary framework of the marketing concepts could be made richer based on the enhanced current models of 4-P's. Second, the campus interviews could be made more engaging with online participation (similar to prompt questions in videos). Third, some of the reading material links need to be updated as they are stubs. Also, a more conducive alternative for the paid-subscription based reading links is required. Fourth, the peer grading system should either encourage reviewers to provide more detailed feedback, or be supported by some direct review from the Teacher/s. Though I received the best grades, I found very little useful inputs from my peers.
Having said that, this course has opened a whole new avenue for me to increase focused learning that will help me take my business ahead. I plan to explore the latest available material through Marketing in a Digital World 2.0. I have already enrolled in the next course in this 7-course series under Digital Marketing Specialisation and am looking forward to it.