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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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2101 - 2125 of 5,327 Reviews for Marketing in a Digital World

By Maria L A P

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Jan 14, 2017

Great update on the marketing principles but with the digital reality.

By Euclides M

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Feb 14, 2016

Excellent content and very good usage of resources to share knowledge.

By Alejandro A

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Oct 15, 2015

Really good introduction Digital marketing course!

Very good Job Aric!!

By Olga G

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Aug 14, 2015

I like this course - very interesting both theory and practical tasks.

By Rodrigo S C

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Jul 31, 2024

Excelent content and great way to explain to all the online students.

By Sujeet K

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Nov 23, 2021

Very nice course to understand the models or principles of marketing.

By Shivani G

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Oct 19, 2021

must for each student who is seeking a carrier in the markeing world.

By Hien D ( D

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Aug 29, 2021

Very wonderful course, I got many new ideas after learning this class

By Sameer m

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Aug 7, 2021

Coursera offers motivated learners immense online educational variety

By Laxman r

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Mar 30, 2021

It is very helpful to the new emerging entrepreneurs or sales experts

By Hugo J B

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Mar 30, 2021

Very interesting and enjoyable course, taught by an engaging teacher.

By Rozan A

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Mar 9, 2021

A great experience full of knowledge and an abundance of information.

By Cristina R

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Mar 5, 2021

Great choice. So well explained and really really really interesting.

By Hemanth K

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Feb 13, 2021

Very useful and interesting for a beginner without any prerequisites.

By Lisseth A R G

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Jan 3, 2021

Un curso actualizado, completo y sobre todo, entretenido de aprender.

By Alina B

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Nov 16, 2020

It was a very interesting course. I found out many new things for me!

By Bill M

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Nov 5, 2020

I loved the course syllabus. I never knew learning could be this fun.

By Kwenzokuhle C S

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Sep 20, 2020

what an amazing course, I will really recommend it to my fellow mates

By Nkechinyere C

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Sep 17, 2020

it was worth the time and I actually enjoyed every bit of the process

By Saurabh N

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Sep 5, 2020

The instructor made the course interesting and a fun to learn process

By Abdullah A J S

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Aug 25, 2020

Its very nice!Thank You Coursera Thank You Gies College Of Business!!

By JOONMO P

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Aug 14, 2020

Nice lectures with so many insightful reading materials and exercises

By Sasidar T

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Jul 1, 2020

It's pretty unique course, and lecture in this course is interesting.

By Sourin B

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Jun 29, 2020

Had a brilliant experience with Professor Aric Rindfleisch. Loved it.

By Luis F C P

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May 20, 2020

excellent course, provides essential tools to help attract customers.