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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HJ

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Greetings ,

This course is very beneficial and i thank the professor and everyone else at Coursera.

Please direct me, to be a talented successful individual in Digital Marketing.

Thank You.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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2176 - 2200 of 5,327 Reviews for Marketing in a Digital World

By alfonso t

Oct 20, 2020

este curso me encanto mucho porque enseñan puntualmente y creativo

By Agnese A

Oct 14, 2020

I loved professor, videos and approach how information was served.

By Raguia G e m

Sep 28, 2020

it was really easy , to study and introduced the topic in easy way

By Julian A

Sep 7, 2020

Excelente curso, realmente ignoraba el 90% de todo lo que aprendí.

By Yash G G

Aug 4, 2020

Excellent Course and Learnings! Thank you so much for this course.

By Belinda H

Jul 26, 2020

The materials shared are current and clearly explained. Excellent

By 18BCS515_MOHAMED U

Jun 22, 2020

This course are very useful for me to learn deeply about marketing

By saifuddin n

Jun 10, 2020

Learn a lot of new things. Aric Rindfleisch is a great instructor.

By Rohit J

May 16, 2020

Excellent course content delivered in an engaging and fun fashion.

By Stripped R

May 11, 2020

I like this course. A lot of new information and practical part :)

By Suraj D

May 9, 2020

nice course for those whose are interested in marketing technology

By Mawahib M

Sep 19, 2019

it's a very simple and got a practicals examples for every concept

By lucia

Apr 7, 2019

excellent! I've learned a lot and is very interesting all the way.

By Uchenna O

Feb 6, 2019

Great and educative course. Really enjoyed it. Really interactive!

By Sandra O M G

Oct 20, 2016

Amazing course, due an interesting content and a great instructor.

By Laura J

Aug 19, 2015

Great course. I enjoyed a lot the practical part of it. Well done!

By aniket k

Jun 2, 2024

Its my first paid course on coursera, and it was really worth it!

By Md. A A

Aug 16, 2021

This course is awesome, easy to understand and students-friendly.

By Shruti

May 10, 2021

It is a great course, I really understood each and every concept.

By Rebecca L

May 4, 2021

Loved this course. Learned a lot and it was a fun course to take.

By Hemanth H .

Mar 19, 2021

Thanks coursera and team for teaching marketing in digital world.

By Nadine W

Feb 9, 2021

Amazing course I will refer to it often and review all the videos

By Romero K

Sep 27, 2020

just an perfect course and amazing instructor. Highly recommended

By Khadijah I

Aug 10, 2020

It was an phenomenal experience, it learned from every bit of it.

By H S

Jul 21, 2020

I learned how the Marketing Mix has changed in the digital world.