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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

4.7
stars
188 ratings

About the Course

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Top reviews

YM

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This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.

AD

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Some questions (probably) have poor translation. Hence, scientific rigour suffers.

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26 - 50 of 55 Reviews for The Neuromarketing Toolbox

By ANGEL D C B

Jul 29, 2020

It was a good course with good videos and egraphy to read, I´m more interested in study how the brain works

By GADSDEN E d S M

Sep 16, 2020

It's a great course and the videos are easy to understand, the readings are really interesting.

By Maria J G R

Jul 26, 2020

I really like it, perfect for learning fundamentals of Neuromarketing.

By Rubens T d O

Jan 11, 2022

This is a great course! This a introduction neuromarketing issues !

By Fernando D S S

Oct 2, 2020

Was a disruptive course, but the execution worth. Great training.

By Sofía V d l T A L

Oct 18, 2020

Excellent course! Every single detail was very well explained.

By nita n

Oct 28, 2020

Great insights into various tools for used in neuro marketing

By PINNIKA S Y

Jun 18, 2020

it was really great and all-new insights into the marketing

By Rodrigo D

Apr 28, 2020

I loved The Neuromarketing Toolbox Course! It is great!

By ismael a

Jun 5, 2021

Most clear courses I have taken ever on Coursera.

By David C

Sep 9, 2021

Extremely interesting and informative

By Shaurya s

Jun 29, 2020

very knowledgeable and interesting

By Chloé H

May 10, 2020

Really interesting and complete !

By Ana C T

Jul 3, 2024

Excelente Curso muy completo!

By Jamie M

Dec 29, 2022

I really enjoyed this course.

By selin t

Apr 10, 2020

The course was very helpful.

By Evgenia P

Feb 23, 2020

Very interesting. Thank you!

By Sandra G

Aug 3, 2020

it was incredible!

By Er N M

Apr 22, 2021

Great information

By Leonardo D L G

Aug 8, 2023

Excellent !!!!

By Dr. R K

Jul 25, 2024

Very good.

By EDWIN D J M R

Apr 19, 2021

excelente

By Abraham O B

Sep 30, 2023

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By Aditya P

Dec 28, 2020

Great course. With 6 weeks of course material, one can't certainly expect a detailed understanding into the topic. However, it gives a good enough peek into the field to evoke curiosity and delve deeper into the world of Neuromarketing. I would recommend the course to anyone who is interested or works in a career where it is absolutely essential to understand how humans (and specifically, consumers) think.

My only constructive criticism (and perhaps the reason for 1 less star) comes for the interview videos at the end of each week. While it is a great initiative to include industry leaders and experts in the field, what would provide more value to us is if they practically discuss a particularly significant case study of what they do (with examples, outputs and how it helped their clients to achieve their marketing objectives), rather than just providing an overview of implications of neuromarketing techniques to the world of marketing.

By Luiz A P M J

Jul 5, 2024

The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.