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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School
188 ratings
About the Course
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
Top reviews
YM
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This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.
AD
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Some questions (probably) have poor translation. Hence, scientific rigour suffers.
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51 - 55 of 55 Reviews for The Neuromarketing Toolbox
By Edwin D
•Mar 13, 2021
Very good experience during the course, they explain everything in detail to achieve a better understanding of the Neuromarketig processes.
By Alexander D
•May 28, 2021
Some questions (probably) have poor translation. Hence, scientific rigour suffers.
By Dhiego M
•Jun 17, 2021
Excelente
By maria
•Jan 13, 2020
It was an interesting course. A good starting point for future knowledge
By Ivonne K B
•Nov 25, 2020
The professor teaching the course is a robot ...