This course offers a structured approach to conversion design, blending user experience principles with business objectives. You'll explore how to align design efforts with measurable outcomes and enhance business performance.
Design for Impact: A Guide to Product Experimentation
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Design for Impact: A Guide to Product Experimentation
Instructor: Packt - Course Instructors
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply research to generate testable, insight-driven hypotheses
Prioritize ideas and workflows based on value and feasibility
Test solutions using data-centered validation techniques
Skills you'll gain
- User Experience Design
- Usability Testing
- A/B Testing
- Usability
- Business Priorities
- Creative Design
- Prioritization
- Experience Design
- Design Research
- Kanban Principles
- User Experience
- UI/UX Strategy
- Process Development
- Statistical Hypothesis Testing
- UI/UX Research
- Business Strategy
- User Research
- Product Improvement
- Product Testing
- Data Literacy
Details to know
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Recently updated!
November 2025
Assessments
9 assignments
Taught in English
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There are 9 modules in this course
In this section, we replace opinion-driven decisions with a seven-step Conversion Design workflow, using A/B tests and isolated metrics to compound user value and business impact.
What's included
2 videos4 readings1 assignment
In this section, we blend qualitative observation with quantitative analytics to craft mixed-method UX research, prioritize high-value customer problems, and translate evidence-based insights into measurable product and business gains.
What's included
1 video2 readings1 assignment
In this section, we apply the scientific method to business experimentation, formulating null and alternate hypotheses, implementing randomized sampling, detecting sample ratio mismatches, and interpreting results for data-driven decisions.
What's included
1 video5 readings1 assignment
In this section, we learn to prioritize high-impact experiments, allocate effort with a 60/40 foundational-innovation split, and deploy Kanban to surface bottlenecks, blockers, and bloat, accelerating validated learning.
What's included
1 video6 readings1 assignment
In this section, we design conversion experiments by prioritizing accessibility, usability, and culturally aware localization, then leverage aesthetic cues and feedback loops to motivate engagement and collect reliable test insights.
What's included
1 video7 readings1 assignment
In this section, you will learn to craft hypothesis-driven variant-A-versus-B tests, compute minimum detectable effect and sample size, and interpret confusion matrices to support confident, evidence-based product choices.
What's included
1 video7 readings1 assignment
In this section, you will interpret experiment data with p-values, confidence intervals and conversion math while avoiding peeking bias and volatility, enabling sound, evidence-based design decisions.
What's included
1 video7 readings1 assignment
In this section, we expose cognitive biases that distort experiment analysis and apply guardrail metrics and peer review boards to drive balanced, evidence-based product decisions.
What's included
1 video8 readings1 assignment
In this section, we analyze cultural levers, build reinforcement systems, and embed norms, traditions, and artifacts that reward rigorous A/B experimentation, scaling Conversion Design's data-driven impact across the organization.
What's included
1 video7 readings1 assignment
Instructor
Offered by
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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
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