Survey Samples: Size and Methods is a foundational course for aspiring market research analysts and professionals designing statistically sound studies. It builds essential quantitative skills to move from guesswork to confident, data-driven research design. You will learn the key differences between probability and non-probability sampling and how to select the proper method for any research objective.
Survey Samples: Size and Methods
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Select appropriate sampling methods and calculate the statistically valid sample size to design reliable survey research.
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Recently updated!
February 2026
Taught in English
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This course is part of the Advanced Survey Design & Statistical Analysis Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This module introduces the fundamental difference between sampling methods. You will learn to distinguish between probability (random) and non-probability methods and understand how this choice affects the validity of your research. Using real-world examples like the US election polls, you will learn to classify standard techniques and choose the most appropriate method for different business scenarios, as well as the influence of objectives and constraints on method choice. In academic research, probability sampling is often required to support generalizable claims. In business and market research, however, method choice is guided by decision context, constraints, and intended use of the findings. This course focuses on professional research design, where the goal is actionable insight—not academic publication.
What's included
2 videos2 readings2 assignments
This module demystifies sample size calculation. You will learn about the three key statistical inputs—confidence level, margin of error, and population variance—that determine a valid sample size. Through hands-on practice with an in-browser calculator, you will master the skill of determining the minimum number of participants needed for a statistically reliable study. Sample size decisions are not purely mathematical. In professional research settings, they balance statistical rigor with cost, timeline, and access to respondents. In academic research, probability sampling is often required to support generalizable claims. In business and market research, however, method choice is guided by decision context, constraints, and intended use of the findings. This course focuses on professional research design, where the goal is actionable insight—not publication.
What's included
1 video2 readings2 assignments
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