This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.
Upgrade Your Marketing Strategy with Microsoft Copilot
This course is part of Microsoft Copilot for Marketing Specialization
Recommended experience
Skills you'll gain
Details to know
Add to your LinkedIn profile
October 2024
13 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot', the first course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the first step to transforming your marketing with GenAI. In the first module of this course, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot. We will also learn how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions. By the end of this module, you will know what's possible with Microsoft Copilot and how to set it up for yourself and your team. So let's get started!
What's included
7 videos4 readings4 assignments1 ungraded lab
In the second module of this course, we'll review how to create effective GenAI prompts for marketing purposes. We'll also discover how to effectively share and publish GenAI results. And we'll learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.
What's included
8 videos1 reading4 assignments1 ungraded lab
In the third module of this course, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.
What's included
7 videos4 assignments1 peer review2 ungraded labs
In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.
What's included
1 reading1 assignment
Recommended if you're interested in Marketing
Google Cloud
Google Cloud
Google Cloud
Why people choose Coursera for their career
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.