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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1001 - 1025 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Andy C

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Sep 13, 2017

It's great course I ever learned,so eazy to und

By Ady L

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Jul 11, 2017

Thanks. i love the course and its presentation.

By Amir V

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May 4, 2016

very well structured and explained. Thank you.

By Raini

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May 10, 2024

One of the best classes I have ever completed.

By Sharlene C

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Dec 11, 2021

OMG. That professor was an awesome instructor.

By Ignacio C

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May 19, 2020

Ya no me permite entrar al curso para repasar.

By Sofia M C

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May 29, 2019

A very interesting course, i really suggest it

By Ahmed N

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Mar 7, 2018

The most easy to understand course I must say.

By Jiwei L

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Apr 19, 2017

very useful course, I've learned a lot from it

By Gianluca S

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Apr 11, 2017

Very useful, the audio is a little bit too low

By Buntu M

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Apr 9, 2017

Amazing Course, I will use it accordingly. :-D

By Rafal J

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Apr 7, 2017

An excellent and funny professor! Great course

By Nur L b A A

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Jan 16, 2017

I find the lecture videos very understandable.

By Cyril D

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Dec 27, 2015

Very good content and delivery, a true keeper.

By Carina

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Oct 16, 2023

I learned so much. This course is phenomenal.

By Esraaa M

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Jan 23, 2023

i really enjoyed this course and learned alot

By Shamir W

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Jun 8, 2022

Jonah berger is simply amazing . No words....

By Orielene A D

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Sep 17, 2020

Prof made it easier to understand and absorb.

By Erik L

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Aug 7, 2020

Very good intro into key marketing principles

By Klara M L

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Jul 29, 2020

A lot of useful general knowledge. I like it.

By Juan E S

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Jun 5, 2020

Simple, Claro y Efectivo. Un curso excelente.

By Manar A H

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Jun 1, 2020

I'd like to see more courses by Jonah Berger.

By Karina H

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May 12, 2020

Great content! Very well explained and useful

By Sausan R U

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Nov 13, 2019

Excellent examples given which you can follow

By Ankit Y

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Jun 18, 2018

Very interesting topic learning a lot from it