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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1026 - 1050 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By tiffany k

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May 10, 2018

very insightful and I love the quick lessons.

By Bianca P

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Mar 27, 2017

Great Course! I cant wait to use these tools.

By José d J D L C G

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Dec 5, 2015

Excellent teacher and course. Congratulations

By Andres A P

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Oct 14, 2021

Is a must course for all the marketing pro´s

By Mohammad P

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Oct 7, 2020

nice. it was outstanding course , I loved it

By Tsang C F

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Aug 8, 2020

The course is very good and easy to catch up

By Kimberly H

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Jul 25, 2020

I loved this course ! It was quick and easy!

By Cristine L T L

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May 30, 2020

So easy to get the info and memorize. Thanks

By Vyne N

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Apr 28, 2020

Loved every second of it! I highly recommend

By Lidja J

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Apr 19, 2020

Amazing, very useful information. Thank you!

By Sanjay K

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Jul 3, 2017

Very well Structured and easy to comprehend!

By Sari A A

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Feb 9, 2021

Nice method to understand the word of mouth

By Isabella P

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May 10, 2020

Really good, easy to understand and useful.

By Samir B

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Jul 1, 2019

I learned a lot, and recommend it for sure.

By Felicia C B

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Feb 8, 2019

Interesting, engaging, completed in 2 days.

By Diego M

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Oct 16, 2017

Very complete and incredibly informational!

By Boris V

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Jun 8, 2017

Very good stuff. I would love to have more.

By Gurdeep S

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Feb 7, 2017

Great Course and content with apt examples.

By Abdul B

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Jan 27, 2017

Absolutely amazing course! A complete Must!

By Marlene D

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Sep 18, 2016

Loved the course! Learned a lot! Thank you!

By Jorge S

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May 3, 2021

Super cool content, very helpful to anyone

By humoud a

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May 15, 2020

amazing and full of new useful information

By Kylee L

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Apr 9, 2020

Great, relevant information. Thanks, Prof!

By Yaroslav

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Mar 22, 2020

Very successful and useful course! Thanks.