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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,893 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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726 - 750 of 2,537 Reviews for Customer Analytics

By vani n

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Nov 29, 2019

VERY NICE PRESENTATION. NICE VIDEOS. USEFUL, INFORMATIVE. I REFER MY COLLEAGUES AND FRIENDS.

By MELEBY N J

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Oct 22, 2019

excellent skills and insights from which day to day critical business decisions can be made

By Marc M

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Jun 12, 2017

The video lectures were great and highly entertaining. I would highly recommend this course.

By Finosdir C

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Jun 3, 2020

World class lecturing.specially , case study and the application slides are more versatile.

By Christian A M

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Dec 13, 2018

Me pareció muy interesante la informacion, la teoria y los metodos de analisis de clientes.

By Youssef F

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Jun 4, 2023

Great introductory course, wish it was more technical a bit, but the foundations are great

By Tarryn M

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Feb 9, 2020

Great introductory course on Marketing Analytics and basic knowledge on customer analytics

By Nyanyuki O

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Jul 9, 2017

This course is highly informative and eye-opening. The lecturers are of top-notch quality.

By HIMANSHU K U

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Apr 3, 2017

One of the best topics to read and also the faculty made this topic much more interesting.

By Santiago F O B

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Apr 27, 2022

Both theoretical and practical, a great introduction to this advanced management science.

By Piyush v

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Mar 17, 2022

Amazing Course, Great Faculty, Very good teaching technique, Thanks Coursera and Wharton.

By Swastika S

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Oct 15, 2020

The course was really great in addressing the important metrics of customer satisfaction.

By Siddharth M

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Sep 7, 2020

This is an amazing course for anyone willing to start their career in Business Analytics!

By Eugene Q

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May 11, 2020

Great course. Engaging content and lecturers. The assessment tasks were very challenging!

By Naruto U

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Oct 2, 2019

It is a great course learned many of the new tatics and many facts that are mind blowing.

By kim g

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Aug 30, 2019

A much more difficult course than I expected, but a great overview of business analytics.

By Ifedapo O

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Nov 21, 2017

The quizzes are harder than I thought!! But good content. Very educative and enlightening

By Ina d O

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Nov 16, 2017

Not really in-dept, but it is a nice overview and nice examples are given. An eye-opener!

By Swapnil S J

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Oct 22, 2016

Interesting insights on the power of data analysis on a customer level. Excellent course!

By Luis G G G

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Aug 10, 2016

This what you need to start understanding the business analytics field. excellent course.

By Saket T

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Dec 7, 2015

The best coarse I have ever attended on Customer Analytics. Its to the point and precise.

By Ajay P

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Oct 13, 2015

Excellent course.

Enjoyed learning from the Wharton team.

Thank you for offering this MOOC.

By Monika P

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May 24, 2020

This course gave a wonderful insight on what customer analytics is and its huge scope. I

By Deepak M

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Sep 8, 2019

The course content is very informative and the way of explaining the content is awesome.

By Mayank J

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Jul 7, 2019

Wonderfully organized and orchestrated online course-work and study-material and methods