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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,893 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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826 - 850 of 2,537 Reviews for Customer Analytics

By mochamad a

May 16, 2017

there is should be some practical analysis in excel just to show data analytics

By RUDRA

Sep 21, 2016

Very Useful Course. Dealt in detail. Lectures are Lively and examples are apt.

By Xeus I

Dec 20, 2020

Well detailed, and it carries content that will help you think outside the box

By JIng Z

Feb 9, 2020

Very informative course , I would recommend everyone to checkout this course !

By José A R O

Aug 27, 2018

Excelente contenido que me ha ayudado a tomar mejores decisiones en mi trabajo

By Naman J

Jun 13, 2023

i have learned so many things related to customer analysis from this course .

By Gautam

Nov 12, 2022

Real deep insights into analytics about customers at the most granular level.

By Charles U

Sep 16, 2020

The course was quite insightful into the world of Data and Customer Analytics

By Shawn F

Jun 2, 2020

Great practical information from knowledgeable instructors. Would recommend!

By Philip C

Jul 17, 2018

The course has very current and exciting contents offered by the best tutors.

By Muhammad A B

Jul 19, 2016

The course is very recommended for business development, analyst, or manager.

By Lloyd M

May 21, 2020

Some basics but lots of useful facts, prompted me to take the specialization

By S B

Aug 26, 2019

Very insightful and gained lot of new information and trend in analytics!!!

By Saurabh S

Dec 3, 2018

Amazing course!Helped me a lot in improving my marketing analytics concepts.

By Claudio N

Nov 15, 2017

Te da una buena noción de lo que es "Customer Analytics" y sus aplicaciones.

By Borden D L

May 29, 2017

Excellent teaching. Many tutors speak with true passion. Highly recommended.

By 李云圣

May 24, 2017

nice course, but I think I need some basic background to get a better grade.

By Han J Y

Oct 18, 2015

Very nice course and great professors. You won't feel sleepy in this course.

By Sunil K

Oct 18, 2015

Learnt newer things, cleared past assumptions, better say, Unlearned them...

By Atakan T

Apr 30, 2021

It's a comprehensive course that requires analytic thinking skills to pass.

By Shih-Wei W

Sep 28, 2020

I learned how to use different viewpoint to analyze data in business field.

By Vishwadeep S

Apr 19, 2020

Extremely engaging course with focus on real-life examples and case studies

By Pradhyumna R

Jun 6, 2019

study slides should be made available like a revision before the assignment

By Utsav G

Nov 16, 2017

A very nice course. Develops interest in analytics using basic explanation.

By Navin C N

Nov 24, 2016

Helped me a lot for basics. Examples and case studies are well articulated.