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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,390 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

CC

Jan 24, 2016

Great overview of basic marketing concepts and an enticing way to get deeper into the subject. Engaging videos with articulate professors comfortable in front of the camera. Loved Prof. Bell!

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1301 - 1325 of 2,548 Reviews for Introduction to Marketing

By Maria J R d S

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Aug 12, 2019

Very well organized, interesting and optimal pace.

By Sachin S

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May 5, 2019

Amazing Course. It got me interested in Marketing.

By Vatsal K

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Dec 2, 2018

Good course to understand the basics of Marketing!

By Amy L

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Aug 30, 2017

The lectures were informative and extremely clear.

By gagan c

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Aug 6, 2017

Most relevant study material . Kudos to professors

By Devvrat B

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Feb 4, 2016

excellent course design and brilliant explanation.

By Fabio P R

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Dec 4, 2015

For me, it was just perfect. Totally recommend it!

By Trishah R

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Oct 20, 2024

Easy to understand and I learnt a lot, thank you!

By Neev N

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Jun 26, 2024

Really enjoyed and learnt a lot of useful skills!

By Julia G

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Apr 21, 2024

Es muy bueno, claro y con aplicaciones prácticas.

By Sudhanshu R

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Jun 8, 2023

it was great to learning with coursera .Thankyou

By Utkarsh S

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May 3, 2022

Good, was able to learn a lot about Marketing. :)

By Mark U

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Oct 27, 2020

Such a great, thorough introduction to marketing.

By Alex

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Jun 5, 2020

It greately increased my interest on Marketing!!!

By Ashok C

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Apr 3, 2020

Amazing course from the best faculty in the world

By Shoheb B

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Oct 16, 2019

It's very helpful to develop your marketing skill

By JONATHAN P A M

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Jan 6, 2018

Very Good. The Wharton's teachers are excellents!

By PRAMODH K

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Nov 25, 2017

It's a very basic course... but a good one to try

By Bhanu G

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Aug 31, 2017

Nice Course and great lectuers, very informative.

By Charan T

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Jul 22, 2016

Awesome content ,my skills enhanced more by this.

By Tawfiq J

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Mar 8, 2016

it was amazing course Thanks alot for everythings

By hossam m

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Mar 26, 2022

helped me understading marketing in a better way

By Sam K

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Jul 4, 2020

Awesome introduction to must haves in marketing.

By srinivas p d

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Apr 30, 2020

it was very good to learn more about marketing..