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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,330 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1326 - 1350 of 2,534 Reviews for Introduction to Marketing

By Vladimir D

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Feb 16, 2016

Excellent. Easy to follow. Up to date. Relevant.

By Muhammad M

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Jul 30, 2025

A great foundational course I laid my hands on.

By Sunil H

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Apr 14, 2024

This course will support and improve the skills

By Aditya c

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Jul 27, 2023

ITS GOOD FOR UNDERSTANDING BASICS IN MARKETING.

By Jeremy M

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Dec 6, 2022

Very good class. Enjoyed all of the professors.

By Angela W

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Jul 30, 2022

Very educational and intune with the real world

By Victor O O

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May 18, 2022

Quite demanding! Worth the hours of dedication.

By KHADAR S

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Mar 26, 2022

Most effective course.Coursera will help more.

By Ruth N

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Oct 4, 2021

Ver y good course. The teachers are excellent.

By Bibiana B

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Apr 11, 2021

Excenlente, gran contenido aprendí muchísimo!!!

By Tyler G

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Feb 9, 2021

Was a great introduction course into Marketing.

By Mansi N

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May 24, 2020

It was such an insightful course! Learnt a lot.

By Dmytro L

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Apr 27, 2020

Amazing and well-structured material! Thank you

By Amelia

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Apr 18, 2020

It's a very packed learning. I learned so much.

By Ahmed k M A F

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Dec 9, 2019

I benefited from this platform a lot. Thank you

By iftekharchowdhury

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Sep 8, 2019

Best course for every single one in this planet

By ABHISHEK P

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Jul 30, 2019

Course is perfect but should avail free of cost

By Juan C T

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Jan 28, 2018

Very well structured and easy to follow course.

By 雷璐

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Nov 14, 2015

上月学习过视频，但之前对市场营销专业知之甚少，所有在深入学习。我想我还需要有一定时间好好领悟。

By sally j

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Aug 12, 2021

Very good course on introduction to marketing.

By Lahiru P

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Apr 6, 2021

Great course. Very informative and educational

By Timothy S

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May 17, 2020

Great instructors. Thought provoking material.

By Ankit G

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Apr 27, 2020

great understanding to the basics of marketing

By Akash K

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Apr 15, 2020

best training by Professor Kahn Raju and Fader

By Vasanth P

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Sep 22, 2019

Very descriptive. Good for introduction course