Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image]: A recruiter asks a social media manager interview questions on a virtual call.

10 Social Media Manager Interview Questions + How to Answer Them

Prepare for your upcoming interview by reviewing questions your potential employer may ask, building interview skills, and familiarizing yourself with current marketing trends.

January 17, 2023

Article

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured Image]: A recruiter asks a social media manager interview questions on a virtual call.

10 Social Media Manager Interview Questions + How to Answer Them

Prepare for your upcoming interview by reviewing questions your potential employer may ask, building interview skills, and familiarizing yourself with current marketing trends.

January 17, 2023

Article

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

January 17, 2023

Article

Learn more about marketing

Status: [object Object]

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
37K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Adobe

Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Content Marketing, Digital Content, Content Strategy, Data Ethics, Branding, Multimedia, Scheduling

4.7
Rating, 4.7 out of 5 stars
75 reviews

Beginner · Course · 1 - 4 Weeks

[Featured Image] Three people sit together at a wood table in an open office space and review chart printouts to assess media plan performance.

Media Planning: What It Is + How to Write a Media Plan

Discover how media planning benefits businesses and the process of building a media plan.

November 14, 2022

Article

[Featured image] A person in a black turtleneck sweater sits at a table with books and a coffee cup and researches social media marketing certifications on their laptop.

7 Industry-Recognized Social Media Marketing Certifications + How to Get One

What are the benefits of a social media marketing certification? How do you choose social media marketing courses and start your certification journey? Get answers in this article.

November 14, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured image]: Direct marketing team is going over strategies for a new campaign.

Direct Marketing: What It Is and How to Get Started

Learn about direct marketing and how your business can use it. Discover the different types and examples of direct marketing.

November 4, 2022

Article

[Featured image] Graphic designers examine design samples in front of a computer screen.

Learn About Crello: Cost, Functionality, Courses, Alternatives

Crello is a cloud-based graphic design program that makes layouts look great for clients. Learn about Crello, its costs, and alternatives.

November 3, 2022

Article

[Featured image] An influencer in a black jacket and orange scarf makes an Instagram Reel to share with their social media audience.

How to Become an Influencer in 11 Steps: Your 2025 Guide

Becoming an influencer can lead to a lucrative side hustle or a full-time career. Discover what it takes to get started in this area of social media.

October 28, 2022

Article

[Featured image] A marketer in a denim shirt reviews marketing analytics from a digital campaign on a desktop computer covered in colored sticky notes.

Marketing Analytics: What It Is, Why It's Important and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] Two social media marketers discuss social listening data.

Social Listening: Definition, Tools, and Strategies for Business Growth

Explore how social listening helps businesses gauge public opinion about their brand and discover the steps for implementing your own social listening strategy.

September 22, 2022

Article

[Featured image] Five coworkers discuss pricing strategy.

What Is a Pricing Strategy? + How To Choose One for Your Business

Explore different pricing strategies, what they offer buyers and sellers, and the steps to making the best pricing decision for your business, products, and brand.

September 22, 2022

Article

[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.

What Is Digital Transformation? Definition, Strategy + More

Learn how digital transformation in an organization can deliver value to customers.

December 9, 2022

Article

[Featured Image] Three people sit together at a wood table in an open office space and review chart printouts to assess media plan performance.

Media Planning: What It Is + How to Write a Media Plan

Discover how media planning benefits businesses and the process of building a media plan.

November 14, 2022

Article

[Featured image] A person in a black turtleneck sweater sits at a table with books and a coffee cup and researches social media marketing certifications on their laptop.

7 Industry-Recognized Social Media Marketing Certifications + How to Get One

What are the benefits of a social media marketing certification? How do you choose social media marketing courses and start your certification journey? Get answers in this article.

November 14, 2022

Article

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credentials in this field.

November 14, 2022

Article

[Featured image]: Direct marketing team is going over strategies for a new campaign.

Direct Marketing: What It Is and How to Get Started

Learn about direct marketing and how your business can use it. Discover the different types and examples of direct marketing.

November 4, 2022

Article

[Featured image] Graphic designers examine design samples in front of a computer screen.

Learn About Crello: Cost, Functionality, Courses, Alternatives

Crello is a cloud-based graphic design program that makes layouts look great for clients. Learn about Crello, its costs, and alternatives.

November 3, 2022

Article

[Featured image] An influencer in a black jacket and orange scarf makes an Instagram Reel to share with their social media audience.

How to Become an Influencer in 11 Steps: Your 2025 Guide

Becoming an influencer can lead to a lucrative side hustle or a full-time career. Discover what it takes to get started in this area of social media.

October 28, 2022

Article

[Featured image] A marketer in a denim shirt reviews marketing analytics from a digital campaign on a desktop computer covered in colored sticky notes.

Marketing Analytics: What It Is, Why It's Important and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] Two social media marketers discuss social listening data.

Social Listening: Definition, Tools, and Strategies for Business Growth

Explore how social listening helps businesses gauge public opinion about their brand and discover the steps for implementing your own social listening strategy.

September 22, 2022

Article

[Featured image] Five coworkers discuss pricing strategy.

What Is a Pricing Strategy? + How To Choose One for Your Business

Explore different pricing strategies, what they offer buyers and sellers, and the steps to making the best pricing decision for your business, products, and brand.

September 22, 2022

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)

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