![[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.](https://images.ctfassets.net/wp1lcwdav1p1/2XpGWZEhuuyU6QCUm8tbui/7d349f381193c04278b76a47544a607b/GettyImages-1264950892__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Customer Acquisition?
Customer acquisition is the process of converting a potential customer into a paying customer, or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers.
August 30, 2023
Article

![[Featured image] A person with curly hair wearing a yellow sweater searches the internet on a smartphone from a cafe.](https://images.ctfassets.net/wp1lcwdav1p1/639UzCIUjMUlOqp5pc1Ga2/25646ed69b085b2f7d186dbfb918557f/GettyImages-928613098.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] A digital marketer sits by a window working on a laptop computer.](https://images.ctfassets.net/wp1lcwdav1p1/3rP1IbFbB2f33ew5YdyJos/2530f66cc848dc258293651a9c29ab63/iStock-1130519249__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman stands outside using a smart phone.](https://images.ctfassets.net/wp1lcwdav1p1/2rIKyCYWvfcDuCO1p7a0R4/347d863749402d92d408bb03cb8e9e13/GettyImages-1192232669.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.](https://images.ctfassets.net/wp1lcwdav1p1/4UNabfecQUy6Tyf6IM0r95/9b3bd3f4db91e41c26c87917c52963c2/GettyImages-557715991.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A smiling person sits at a laptop with their dog shopping online.](https://images.ctfassets.net/wp1lcwdav1p1/i7atWZZTlbYEsphkxFATv/433aace1b4146de335cee77e94ed0fd5/GettyImages-1351642561.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person sitting in a cafe makes a purchase on a smartphone.](https://images.ctfassets.net/wp1lcwdav1p1/62W8p7FndXfxwcXoJ82zAk/a49f409e1285fd89eeea2647736e6937/GettyImages-1386317934.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A podcaster reviews a product on their show, an example of earned media for the company they're promoting.](https://images.ctfassets.net/wp1lcwdav1p1/3JVSefrIrWa4hQHrbHvg2V/e4c767c067580dd5ae3c1254c5e5ee98/GettyImages-1354038033.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A person holds three brown packages in their arm while looking at their phone. They're standing in a living room.](https://images.ctfassets.net/wp1lcwdav1p1/7bICnKJKxUzwFokvNosxQJ/319321607412fa9f792613dcaa41fafe/GettyImages-1397310210.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A group of salespeople discuss results showing a low churn rate for their company.](https://images.ctfassets.net/wp1lcwdav1p1/6leRJ7f1XCfZwqGzjxTznz/f6abf6d2785bffeb70766261cebca9ff/GettyImages-910029818.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] The owner of a plant store sets up a Google Merchant Center account on a tablet.](https://images.ctfassets.net/wp1lcwdav1p1/1eWmQJuxiTQOYxXuGzM2Kk/d2e8c42d0b1ebe0ff774d2b685acd661/GettyImages-1317277259.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
