Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

Article

[Featured Image] A UGC creator reviews skincare products while recording themselves on a smartphone in a home setting to create digital content.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

Article

[Featured Image] A marketer on their laptop in a cafe creates a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

Article

[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

Article

[Featured Image] A UGC creator reviews skincare products while recording themselves on a smartphone in a home setting to create digital content.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

Article

Learn more about marketing

Status: New AI skills

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
39K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.2K reviews

Intermediate · Course · 1 - 3 Months

Adobe

Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Web Content, Content Marketing, Customer Engagement, Digital Content, Content Strategy, Brand Marketing, Branding, Ethical Standards And Conduct, Multimedia, Scheduling

4.8
Rating, 4.8 out of 5 stars
115 reviews

Beginner · Course · 1 - 4 Weeks

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

Article

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

Article

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

Article

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

Article

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

Article

[Featured image] A business owner sitting at an outdoor cafe is adding Instagram Shopping to their Shopify store while using a laptop and smartphone and testing the store with a credit card.

How to Use Instagram Shopping with Shopify

Sell your Shopify products on social media by tagging them with Instagram Shopping.

March 18, 2025

Article

[Featured image] Person holds a smartphone and listens as Google video ads play.

How to Create a Google Video Ads Campaign

Learn how to design a Google video ads campaign and create video ads using the Google Ads Asset library.

March 18, 2025

Article

[Featured Image] A skilled email marketer is at her computer tailoring an email campaign to individual preferences for their customers.

Essential Email Marketing Skills

As digital marketing grows, email marketing has become a key skill to drive business success. Explore essential email marketing skills that can help you launch successful campaigns.

March 17, 2025

Article

[Featured Image]: A person uses a laptop in their work as an email marketing specialist, demonstrating one of various email marketing roles.

5 Email Marketing Roles & How to Get Started

Discover five email marketing roles, their requirements, and how to begin your career as an email marketer.

March 17, 2025

Article

[Featured Image] A marketer on their laptop in a cafe creates a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

Article

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

Article

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

Article

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

Article

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

Article

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

Article

[Featured image] A business owner sitting at an outdoor cafe is adding Instagram Shopping to their Shopify store while using a laptop and smartphone and testing the store with a credit card.

How to Use Instagram Shopping with Shopify

Sell your Shopify products on social media by tagging them with Instagram Shopping.

March 18, 2025

Article

[Featured image] Person holds a smartphone and listens as Google video ads play.

How to Create a Google Video Ads Campaign

Learn how to design a Google video ads campaign and create video ads using the Google Ads Asset library.

March 18, 2025

Article

[Featured Image] A skilled email marketer is at her computer tailoring an email campaign to individual preferences for their customers.

Essential Email Marketing Skills

As digital marketing grows, email marketing has become a key skill to drive business success. Explore essential email marketing skills that can help you launch successful campaigns.

March 17, 2025

Article

[Featured Image]: A person uses a laptop in their work as an email marketing specialist, demonstrating one of various email marketing roles.

5 Email Marketing Roles & How to Get Started

Discover five email marketing roles, their requirements, and how to begin your career as an email marketer.

March 17, 2025

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)