Start Your Digital Marketer Career

Digital marketing is a broad career field that encompasses many strategies and channels, from social media and email to pay-per-click ads and AI-driven chatbots. We have the resources you need to start your career in digital marketing.

Coursera logo C cutout
[Featured Image] Two female colleagues are meeting about the data-driven marketing findings for their business.
Status: Featured

What Is Data-Driven Marketing?

This marketing approach that prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

Article

[Featured Image] A social media coordinator sits at a desk working on a campaign with his laptop and smartphone.
Status: Featured

Social Media Coordinator Salary: Your 2025 Guide

Explore how much you could make as a social media coordinator and how to increase your salary by pursuing higher education and gaining more experience.

January 27, 2025

Article

[Featured Image] A small business owner is packaging products to ship while her partner is researching competitive pricing for their new products.
Status: Featured

10 Pricing Strategies in Marketing

When it comes to selecting the best strategy for pricing your products, you have a lot of choices. Discover these popular pricing strategies in marketing, what situations are most appropriate to use them, and examples of products that use each.

February 11, 2025

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Do Companies Need It?

Learn more about marketing and the different strategies that companies use to gain a bigger audience. Discover which marketing strategy fits your company’s needs.

September 16, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? How It Works, Careers, and More

Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

February 3, 2023

Article

[Featured image] A marketing team discusses marketing strategies.

Marketing: What Is It and Why Do Companies Need It?

Learn more about marketing and the different strategies that companies use to gain a bigger audience. Discover which marketing strategy fits your company’s needs.

September 16, 2022

Article

Explore digital marketing, build skills, and launch your career with courses from industry leaders

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, Customer Relationship Management, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
43K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free Trial

Skillshare

Skills you'll gain: Keyword Research, Content Strategy, Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Web Content, Blogs, Content Marketing, Writing, Content Creation, Web Analytics, Auditing, Editing, Content Performance Analysis, Digital Marketing, Social Media Strategy, Drive Engagement, Extensible Markup Language (XML), Performance Metric

Beginner · Specialization · 3 - 6 Months

Status: Free Trial

IBM

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Multimodal Prompts, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, LLM Application, Large Language Modeling, Search Engine Optimization

4.7
Rating, 4.7 out of 5 stars
8.5K reviews

Beginner · Specialization · 1 - 3 Months

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Are the Most Effective Marketing Channels in 2025?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

Digital marketing is a great field for people who enjoy helping businesses, engaging with customers online, promoting brands, exploring new technologies, and using data to improve marketing efforts. You can find digital marketing job openings in just about every industry, including e-commerce, education, health and wellness, finance, consulting, and more. Learning in-demand skills like marketing analytics, using customer relationship management (CRM) systems, and collaborating with influencers to reach new audiences can help you stand out when applying for entry-level jobs. Learn more about Coursera, digital marketing, and your career potential with these additional resources: 

Frequently asked questions (FAQ)