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    Results for "brand management"

    • University of Pennsylvania

      Management Fundamentals

      Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Leadership, Change Management, Constructive Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      515 reviews

      Beginner · Course · 1 - 4 Weeks

    • IBM

      IBM IT Scrum Master

      Skills you'll gain: Software Development Life Cycle, Software Architecture, Agile Software Development, User Story, Sprint Retrospectives, Agile Methodology, DevOps, Software Design, Kanban Principles, Scrum (Software Development), Information Technology, Software Engineering, Computer Hardware, Agile Project Management, Sprint Planning, Cloud Computing, Backlogs, Cloud-Native Computing, Software Development Methodologies, Network Troubleshooting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Sales Enablement, B2B Sales, Competitive Intelligence, Marketing Effectiveness, Customer Relationship Building, Business Strategy, Business, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      494 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free

      Coursera Project Network

      Investment Risk Management

      Skills you'll gain: Investment Management, Risk Management, Financial Analysis, Financial Management, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Korea Advanced Institute of Science and Technology(KAIST)

      Supply Chain Management: A Learning Perspective

      Skills you'll gain: New Product Development, Supply Chain Management, Supply Chain Planning, Innovation, Quality Management, Operations Management, Logistics Management, Supplier Management, Transportation, Supply Chain, and Logistics, Inventory Management System, Coordinating, Corporate Sustainability, Value Propositions, Continuous Improvement Process, Consumer Behaviour, Cross-Functional Collaboration, Decision Making, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 3 Months

    • Google Cloud

      Google Cloud Database Engineer

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Application Deployment, Prompt Engineering, Kubernetes, Containerization, Database Architecture and Administration, MySQL, Cloud Computing Architecture, PostgreSQL, Identity and Access Management, Cloud Storage, Data Migration, Cloud Services, Database Administration, Cloud Management, Virtual Machines, Cloud Security, Cloud Applications, Operational Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Intermediate · Specialization · 3 - 6 Months

    • IBM

      IBM Business Analyst

      Skills you'll gain: Data Storytelling, Requirements Elicitation, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Process Mapping, Process Optimization, Requirements Management, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Scope Management, Process Analysis, Stakeholder Engagement, Data Visualization Software, Excel Formulas, Microsoft Excel, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • IBM

      IBM Cybersecurity Analyst

      Skills you'll gain: Cyber Threat Hunting, Incident Response, IT Service Management, Identity and Access Management, Cloud Computing, Information Technology Infrastructure Library, Endpoint Security, Malware Protection, Penetration Testing, Linux, Computer Security Incident Management, Database Management, Network Security, Networking Hardware, TCP/IP, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Emory University

      Introduction to Management Consulting

      Skills you'll gain: Management Consulting, Business Consulting, Consultative Approaches, Business Management, Analysis, Client Services, Business Strategies, Decision Making, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Competitive Analysis, Procurement, Market Intelligence, Purchasing, Supplier Management, Supply Chain, Inventory Management, Supply Management, Vendor Management, Management Consulting, Data Collection, Inventory Control, Business Consulting, Supply Chain Management, Inventory Control Systems, Forecasting, Supplier Performance Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free

      Erasmus University Rotterdam

      International Security Management

      Skills you'll gain: Security Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Governance, Cultural Diversity, Economics, Policy, and Social Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New

      Meta

      Meta Web Development Fundamentals

      Skills you'll gain: Django (Web Framework), Responsive Web Design, HTML and CSS, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), Database Design, SQL, Databases, Front-End Web Development, Unit Testing, MySQL, Debugging, User Interface (UI), Web Development, Web Servers, Test Driven Development (TDD), Web Applications, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand management: strategies for a strong brand
    luxury brand management
    strategic brand management
    hospitality luxury brand management
    brand and product management
    introduction to strategic brand management
    1…121314…690

    In summary, here are 10 of our most popular brand management courses

    • Management Fundamentals: University of Pennsylvania
    • IBM IT Scrum Master: IBM
    • Strategic Sales Management: Fundação Instituto de Administração
    • Investment Risk Management: Coursera Project Network
    • Supply Chain Management: A Learning Perspective : Korea Advanced Institute of Science and Technology(KAIST)
    • Google Cloud Database Engineer: Google Cloud
    • IBM Business Analyst: IBM
    • IBM Cybersecurity Analyst: IBM
    • Introduction to Management Consulting: Emory University
    • Supply Chain Analytics: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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