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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology in Everyday Life

      Skills you'll gain: Behavioral Economics, Public Policies, Compassion, Sociology, Psychology, Cultural Diversity, Mental Health, Resilience, Human Development, Behavioral Health, Social Sciences, Industrial and Organizational Psychology, Empathy, Interpersonal Communications, Diversity Awareness, Relationship Building, Persuasive Communication, Goal Setting, Research, Biology

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Non-Equilibrium Applications of Statistical Thermodynamics

      Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Engineering Calculations, Differential Equations, Physics, Applied Mathematics, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      83 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Commercial Awareness

      Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Business Marketing, Sales, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Market Dynamics, Business Economics, Consumer Behaviour

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Codio

      Software Testing for Developers

      Skills you'll gain: Jest (JavaScript Testing Framework), User Acceptance Testing (UAT), Cucumber (Software), Postman API Platform, Software Testing, Behavior-Driven Development, Test Tools, Selenium (Software), Test Driven Development (TDD), Unit Testing, Acceptance Testing, Performance Testing, Functional Testing, Test Automation, Usability Testing, Application Programming Interface (API), User Interface (UI), Test Case, API Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Grande Distribution et RSE : Comprendre et Agir

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Issue, Public Health, Business Ethics, Sustainability Reporting, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Introduction to Deep Learning for Computer Vision

      Skills you'll gain: Computer Vision, Image Analysis, Matlab, Artificial Neural Networks, Deep Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Machine Learning Methods, Performance Tuning, Classification And Regression Tree (CART), Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Fundamentals of Credit

      Skills you'll gain: Credit Risk, Loans, Capital Expenditure, Lending and Underwriting, General Lending, Consumer Lending, Mortgage Loans, Commercial Lending, Financial Analysis, Loan Documentation, Loan Origination, Financial Statement Analysis, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northeastern University

      Understanding & Influencing Workplace Behavior

      Skills you'll gain: Organizational Change, Change Management, Organizational Leadership, Business Leadership, Leadership and Management, Organizational Development, People Management, Team Leadership, Business Transformation, Leadership, Communication Strategies, Organizational Effectiveness, Organizational Structure, Cross-Functional Team Leadership, Team Management, Influencing, Industrial and Organizational Psychology, Business Management, Empowerment, Culture

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Rochester

      The Power of Markets III: Input Markets and Promoting Efficiency

      Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Business Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Mercadotecnia en un mundo digital

      Skills you'll gain: MarTech, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Gestão de Marca & Crise de Imagem

      Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Risk Management, Communication, Communication Strategies, Management Information Systems, Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yale University

      الأسواق المالية

      Skills you'll gain: Investment Banking, Equities, Financial Market, Securities (Finance), Corporate Finance, Risk Management, Capital Markets, Philanthropy, Finance, Financial Regulation, Governance, Banking, Behavioral Economics, Initiative and Leadership, Portfolio Management, Non-Profit Accounting, Insurance, Business Ethics, Economics, Mortgage Loans

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • Psychology in Everyday Life: American Psychological Association
    • Non-Equilibrium Applications of Statistical Thermodynamics: University of Colorado Boulder
    • Commercial Awareness: Coursera Instructor Network
    • Software Testing for Developers: Codio
    • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
    • Introduction to Deep Learning for Computer Vision: MathWorks
    • Fundamentals of Credit: Corporate Finance Institute
    • Understanding & Influencing Workplace Behavior: Northeastern University
    • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
    • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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