• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Performance marketing, Marketing Strategy and Techniques, Marketing Management, Data-Driven Decision-Making, Marketing, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    É

    École Polytechnique

    Silicon Thin Film Solar Cells

    Skills you'll gain: Semiconductors, Materials science, Energy and Utilities, Electrical Systems, Sustainable Technologies, Electronic Systems, Chemistry, Physics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    120 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Interpretable Machine Learning Applications: Part 4

    Skills you'll gain: Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Exploratory Data Analysis, Machine Learning, Classification Algorithms, Random Forest Algorithm, Statistical Visualization, Responsible AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Social Sciences, Statistical Analysis, R Programming, Sociology, Statistical Modeling, Statistical Hypothesis Testing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    VLSI Chip Design and Simulation with Electric VLSI EDA Tool

    Skills you'll gain: Electronic Systems, Hardware Design, Electronics Engineering, Electrical Engineering, Computer Architecture, Schematic Diagrams, Semiconductors, Electronic Components, Diagram Design, Low Voltage, Simulation and Simulation Software, Computational Logic, Verification And Validation, Software Installation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine FPS & Action Game Development

    Skills you'll gain: Unreal Engine, Video Game Development, Animation and Game Design, Game Design, Animations, User Interface (UI), Prototyping, Virtual Environment, Virtual Reality, Visualization (Computer Graphics), Simulations, Artificial Intelligence, User Interface (UI) Design, Augmented and Virtual Reality (AR/VR), Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Cinematic Health

    Essential Soft Skills & Special Patient Populations

    Skills you'll gain: Developmental Disabilities, Professionalism, Trauma Care, Healthcare Ethics, Patient Communication, Mental and Behavioral Health, Patient-centered Care, Cultural Responsiveness, Psychiatric And Mental Health Nursing, Substance Abuse, Interpersonal Communications, Active Listening, Nursing Care, Social Skills, Behavior Management, Empathy, Compassion, Communication, Mental Health, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
introduction to consumer behavior
market research and consumer behavior (ie business school)
1…636465…99

In summary, here are 10 of our most popular consumer behavior courses

  • Marketing e Data Science: Fundação Instituto de Administração
  • Silicon Thin Film Solar Cells: École Polytechnique
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • Interpretable Machine Learning Applications: Part 4: Coursera
  • Social Network Analysis: Johns Hopkins University
  • VLSI Chip Design and Simulation with Electric VLSI EDA Tool: L&T EduTech
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • تحليلات التسويق: University of Virginia
  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Unreal Engine FPS & Action Game Development: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok