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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      A Crash Course in Data Science

      Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Predictive Modeling, Statistical Inference

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Regression Analysis: Simplify Complex Data Relationships

      Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Supervised Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Variance Analysis, Predictive Modeling, Probability & Statistics, Exploratory Data Analysis, Machine Learning, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      554 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      974 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Target Audience, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Advanced Competitive Strategy

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      878 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Perform exploratory data analysis on retail data with Python

      Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Matplotlib, Data Manipulation, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Applied Social Network Analysis in Python

      Skills you'll gain: Network Analysis, Network Model, Graph Theory, Data Analysis, Pandas (Python Package), Applied Machine Learning, Matplotlib, Predictive Modeling, Python Programming, Simulations, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Michigan

      Data Science Ethics

      Skills you'll gain: Data Ethics, Data Sharing, Information Privacy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Intellectual Property, Data Analysis, Social Sciences, Sampling (Statistics), Data-Driven Decision-Making, Diversity Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Communications, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Essential Design Principles for Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, User Centered Design, Human Factors

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Creating Business Value with Data and Looker

      Skills you'll gain: Looker (Software), Dashboard, Data Presentation, Data Modeling, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Pivot Tables And Charts, Data Sharing, Performance Tuning, Data Integration, Ad Hoc Analysis, Query Languages, Exploratory Data Analysis, Business Intelligence, Database Design, Data Analysis Software, Data Transformation, Data Warehousing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      421 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Centered Design, Design, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      479 reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • A Crash Course in Data Science: Johns Hopkins University
    • Regression Analysis: Simplify Complex Data Relationships: Google
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Perform exploratory data analysis on retail data with Python: Coursera Project Network
    • Applied Social Network Analysis in Python: University of Michigan
    • Data Science Ethics: University of Michigan
    • Content, Advertising & Social IMC: Northwestern University
    • Essential Design Principles for Tableau: University of California, Davis

    Skills you can learn in Marketing

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
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