Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Computing, Cloud Storage, Generative AI, Infrastructure As A Service (IaaS), Big Data, Data Analysis, Data Science, Natural Language Processing, Robotics, Business Logic, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Social Media Management, Analytics, Social Media Marketing, Web Analytics, Social Media Campaigns, Scheduling, Social Media Strategy, Performance Analysis, Content Strategy, Descriptive Analytics, Trend Analysis, Content Creation, Process Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, AI Security, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Personally Identifiable Information, Data Governance, Data Security, Governance, Complex Problem Solving, Critical Thinking
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Pay Per Click Advertising, Marketing, Amazon S3, WordPress, Selling Techniques
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting
Intermediate · Course · 1 - 4 Weeks