Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Coursera
Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Physics, Physical Science, Materials science, Chemistry, Mechanics, Mathematical Modeling, Computational Thinking, Simulations, Applied Mathematics
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Performance marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Target Market, Customer Insights, Market Analysis, Data Analysis, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Management, Case Studies, Data Preprocessing, Artificial Intelligence, Emerging Technologies, Exploratory Data Analysis
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Generative AI, Application Programming Interface (API), Image Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Active Listening, Interpersonal Communications, Constructive Feedback, Empathy, Diversity and Inclusion, Conflict Management, Communication, Emotional Intelligence, Teamwork, Expectation Management, Collaboration, Performance Review, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Workplace Bullying Intervention, Workplace inclusivity, Management Training And Development, Disciplinary Procedures, Compliance Management, Conflict Management, Diversity Training, Behavior Management, Diversity and Inclusion, De-escalation Techniques, Compliance Training, Empathy, Constructive Feedback, People Management, Employee Training, Investigation, Human Resource Policies, Accountability, Law, Regulation, and Compliance, Labor Law
Beginner · Course · 1 - 4 Weeks

L&T EduTech
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Architecture, Sustainable Development, Sustainable Technologies, Sustainability Reporting, Climate Change Mitigation, Corporate Sustainability, Energy and Utilities, Innovation, Environment, Transportation Operations, Architecture and Construction, Architectural Engineering
Beginner · Course · 1 - 4 Weeks