• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Advanced Game AI with Behavior Trees in Unity 6

    Skills you'll gain: Unity Engine, Debugging, Artificial Intelligence, C# (Programming Language), Performance Tuning, Data Structures

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Everyday Parenting: The ABCs of Child Rearing

    Skills you'll gain: Applied Behavior Analysis, Behavior Management, Positive Behavior Support, Parent Communication, Mental Health Diseases and Disorders, Child Development, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Test and Behavior Driven Development

    Skills you'll gain: Test Driven Development (TDD), Gherkin (Scripting Language), Code Coverage, Behavior-Driven Development, Software Testing, Unit Testing, Test Automation, Test Tools, API Testing, Test Case, Test Data, User Story, Mockups, Restful API, Microservices

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predicting Extreme Climate Behavior with Machine Learning

    Skills you'll gain: Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Regression Analysis, Supervised Learning, Data Science, Decision Tree Learning, Statistical Analysis, Classification Algorithms, Predictive Modeling, Artificial Neural Networks, Data Processing, Logistic Regression

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced AI Techniques and Behavior in Unity

    Advanced · Course · 1 - 4 Weeks

  • T

    The University of Edinburgh

    Animal Behaviour and Welfare

    Skills you'll gain: Applied Behavior Analysis, Scientific Methods, Safety Assurance, Behavior Management, Stress Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Healthcare Ethics, General Science and Research, Environmental Issue, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Inclusive Communication and Behavior in the Workplace

    Skills you'll gain: Active Listening, Workplace inclusivity, Empathy, Diversity and Inclusion, Social Skills, Diversity Awareness, Professional Development, Emotional Intelligence, Cultural Diversity, Communication, Communication Strategies, Self-Awareness, Relationship Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…91011…89

In summary, here are 10 of our most popular consumer behavior courses

  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Advanced Game AI with Behavior Trees in Unity 6: Packt
  • Everyday Parenting: The ABCs of Child Rearing: Yale University
  • Introduction to Test and Behavior Driven Development: IBM
  • Predicting Extreme Climate Behavior with Machine Learning : University of Colorado Boulder
  • Advanced AI Techniques and Behavior in Unity: Packt
  • Animal Behaviour and Welfare: The University of Edinburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok