Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.

44credentials

1online degree

186courses

Find the best Marketing Analytics course for your goals

Status: Preview
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Status: AI skills
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
4.2K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Meta
Marketing Analytics with Meta
Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience
4.8
Rating, 4.8 out of 5 stars
246 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Unilever
Unilever Digital Marketing Analyst
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
4.7
Rating, 4.7 out of 5 stars
305 reviews
Beginner · Professional Certificate · 3 - 6 Months

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Status: Free Trial
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing
4.3
Rating, 4.3 out of 5 stars
525 reviews
Intermediate · Specialization · 3 - 6 Months
Coursera
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Preview
Illinois Tech
Social Media Marketing Analytics
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months
Status: Preview
Coursera
Marketing Analytics: Data Predictions and Dashboards
Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
4
Rating, 4 out of 5 stars
12 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Meta
Meta Marketing Science Certification Prep
Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
4.8
Rating, 4.8 out of 5 stars
2.9K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
ESSEC Business School
Foundations of marketing analytics
Skills you'll gain: Marketing Analytics, Customer Analysis, Advanced Analytics, Business Analytics, Statistical Programming, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Predictive Modeling, Customer Relationship Management, Statistical Methods, Unsupervised Learning
4.6
Rating, 4.6 out of 5 stars
762 reviews
Mixed · Course · 1 - 3 Months

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Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Course
Status: Free Trial
Status: AI skills
Meta
Meta Social Media Marketing
Build toward a degree
Professional Certificate
Status: Free Trial
Adobe
AI-Powered Content Marketing and Strategy
Specialization
Status: Free Trial
Status: AI skills
Meta
Meta Marketing Analytics
Build toward a degree
Professional Certificate