• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Influencing: Storytelling, Change Management and Governance

      Skills you'll gain: Overcoming Objections, Influencing, Risk Management Framework, Persuasive Communication, Governance, Storytelling, Risk Management, Change Management, Organizational Change, Rapport Building, Meeting Facilitation, Leadership, Conflict Management, Enterprise Risk Management (ERM), Business Transformation, Negotiation, Communication, Intercultural Competence, Stakeholder Management, Process Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Managing Emotions in Times of Uncertainty & Stress

      Skills you'll gain: Student Support and Services, Working With Children, School Counseling, Personal Development, Stress Management, Classroom Management, Cultural Responsiveness, Empathy, Self-Awareness, Resilience, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      729 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English Communication Skills

      Skills you'll gain: Oral Expression, Negotiation, Proposal Writing, Presentations, Sales Presentation, Persuasive Communication, Event Planning, Peer Review, Business Communication, Communication, Business Writing, Taking Meeting Minutes, Public Speaking, Business Planning, Microsoft PowerPoint, Meeting Facilitation, Verbal Communication Skills, Business Correspondence, Professional Networking, English Language

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Dynamic Public Speaking

      Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Oral Expression, Communication, Storytelling, Motivational Skills, Constructive Feedback, Performing Arts, Concision, Drive Engagement, Communication Strategies, Target Audience, Writing, Non-Verbal Communication, Problem Solving, Composure, Instructional Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Accelerate Your Job Search with AI

      Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, Professional Development, Generative AI, Personal Attributes, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Writing and Producing Music in Your Home Studio

      Skills you'll gain: Music, Music Theory, Musical Composition, Peer Review, Music Performance, Storytelling, Post-Production, Media Production, Editing, Performing Arts, Performance Tuning, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…202122…404

    In summary, here are 10 of our most popular social media marketing courses

    • Influencing: Storytelling, Change Management and Governance: Macquarie University
    • Customer Analytics: University of Pennsylvania
    • Managing Emotions in Times of Uncertainty & Stress: Yale University
    • Organizational Leadership: Northwestern University
    • Gestión de redes sociales: Meta
    • Business English Communication Skills: University of Washington
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Introduction to Google SEO: University of California, Davis
    • Dynamic Public Speaking: University of Washington
    • Accelerate Your Job Search with AI: Google

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok