• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Compliance Framework, Standards & Regulations

      Skills you'll gain: IT Service Management, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Regulatory Compliance, Data Ethics, Compliance Management, Cyber Risk, Cyber Security Policies, NIST 800-53, Cybersecurity, Regulatory Requirements, Cyber Security Strategy, IT Automation, ISO/IEC 27001, General Data Protection Regulation (GDPR), Compliance Auditing, Artificial Intelligence, Payment Card Industry (PCI) Data Security Standards, Risk Management, Open Web Application Security Project (OWASP)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Generative AI, Marketing Analytics, Data Analysis, Analytics, Web Analytics, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, E-Commerce, Strategic Decision-Making, Decision Making, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Work Breakdown Structure, FinTech, Digital Assets, Business Modeling, Business Planning, Governance, Payment Systems, Project Design, Financial Services, Financial Systems, Banking Services, Financial Regulation, Emerging Technologies, Business Strategy, Asset Management, Digital Transformation, Business Transformation, Distributed Computing, Stakeholder Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Competitive Analysis, Peer Review, Healthcare Industry Knowledge, Health Systems, Intellectual Property, Clinical Trials, Health Care Administration, Regulatory Affairs, Pharmaceuticals, Health Care Procedure and Regulation, Primary Care, Health Care, Medical Equipment and Technology, Market Analysis, Risk Analysis, Health Policy, Care Coordination, New Product Development, Payment Systems, Revenue Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      M

      Measure What Matters

      OKR Certification: Leadership and Goal Setting

      Skills you'll gain: Goal Setting, Key Performance Indicators (KPIs), Organizational Effectiveness, Performance Management, Organizational Strategy, Organizational Leadership, Leadership and Management, Employee Performance Management, Communication, Performance Measurement, Recognizing Others, Prioritization, Productivity, Planning, Constructive Feedback, Business Strategy, Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      627 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Business Analysis Fundamentals

      Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Generative AI, Analysis, Problem Management, Requirements Elicitation, Risk Management, ChatGPT, Business Process Improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      830 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Financial Statements, Business Planning, Strategic Planning, Financial Accounting, Online Advertising, Keyword Research, Business Strategy, Digital Marketing, Financial Reporting, Goal Setting, Cash Management, Income Statement, Financial Forecasting, Leadership and Management, Business Management, Search Engine Optimization, Content Marketing, Cash Flows, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      673 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Product Roadmaps, Competitive Analysis, Product Management, Product Planning, Market Research, Product Lifecycle Management, User Interface (UI), Product Development, Product Strategy, Market Analysis, User Interface and User Experience (UI/UX) Design, User Story, Value Propositions, Usability, Microsoft Project, Market Opportunities, New Product Development, Business Research, User Interface (UI) Design, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Customer Acquisition Management, Key Performance Indicators (KPIs), Customer Demand Planning, Business Metrics, Social Media Marketing, Market Dynamics, Entrepreneurship, Forecasting, Search Engine Optimization, Business Strategy, Marketing, Talent Management, Digital Marketing, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Strategising: Management for Global Competitive Advantage

      Skills you'll gain: Business Strategy, Design Thinking, Business Strategies, Corporate Sustainability, Business Modeling, Supply Chain, Strategic Thinking, Supply Chain Management, Corporate Strategy, Emerging Technologies, Growth Strategies, Supply Chain Planning, Competitive Analysis, Environmental Social And Corporate Governance (ESG), Value Propositions, Strategic Sourcing, Procurement, Customer Analysis, Organizational Strategy, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Scheduling

      Skills you'll gain: Project Schedules, Project Risk Management, Scheduling, Lean Methodologies, Risk Management, Construction, Timelines, Project Management Software, Work Breakdown Structure, Dependency Analysis, Probability & Statistics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Value Propositions, Marketing Communications, Market Opportunities, Marketing, Product Development, Communication Planning, Business Strategy, Market Analysis, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Channel, Corporate Sustainability, Environmental Issue

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…505152…311

    In summary, here are 10 of our most popular marketing strategy courses

    • Cybersecurity Compliance Framework, Standards & Regulations: IBM
    • GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
    • Blockchain Revolution in Financial Services: INSEAD
    • Healthcare Marketplace: University of Minnesota
    • OKR Certification: Leadership and Goal Setting: Measure What Matters
    • Business Analysis Fundamentals: Microsoft
    • Introduction to Business: University of California, Irvine
    • Microsoft AI Product Manager: Microsoft
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Strategising: Management for Global Competitive Advantage: Macquarie University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok