Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.
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Results for "marketing planning"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    487 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    282 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of London

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

    4.5
    Rating, 4.5 out of 5 stars
    446 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Competitive Analysis, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

    5
    Rating, 5 out of 5 stars
    8 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Strategic Marketing, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Marketing Psychology, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Prompt Engineering, Automation, Branding, Video Production

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    156 reviews

    Beginner · Course · 1 - 4 Weeks

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  • IE Business School
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