Market Research

Market Research is a vital business strategy that involves gathering, analyzing, and interpreting information about a market, its customers, competitors, and other elements of the business environment. Coursera's Market Research catalogue teaches you how to gather insightful data and maximize its utility in making informed decisions. You'll learn about various research methodologies, data analysis techniques, customer psychology, and competitive analysis. Additionally, you'll understand the importance of knowing market trends, customer behavior, and product positioning. This skillset is essential for entrepreneurs, business managers, marketing professionals, and anyone who aims to make strategic business decisions based on solid market understanding.
25credentials
134courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Market Research course for your goals

  • Status: New
    Status: Free Trial

    Automatic Data Processing, Inc. (ADP)

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    UBITS

    Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Tecnológico de Monterrey

    Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Solution Design, Innovation, Market Analysis, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability, Fundraising and Crowdsourcing, Growth Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Analytics, Sales Strategy, Customer Analysis, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Regression Analysis, Performance Measurement, Market Research, Statistical Analysis, Predictive Modeling, Decision Tree Learning, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

Related roles

Gain the knowledge and skills you need to advance.

View all

  • Marketing Analytics Specialist

    This role has a $120,192 median salary ¹.

    Marketing Analytics Specialist

    description:

    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

    This role has a $120,192 median salary ¹.

    Offered by

    Emory University_logo
    Unilever_logo
    Meta_logo

  • Product Manager

    This role has a $157,568 median salary ¹.

    Product Manager

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a $157,568 median salary ¹.

    Offered by

    IBM_logo
    SkillUp_logo
View all

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • IE Business School
  • University of Colorado Boulder
  • Microsoft
  • Tecnológico de Monterrey
  • University of California, Davis
  • University of Illinois Urbana-Champaign
  • Arizona State University