• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Social Influence

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Social Skills, Negotiation, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

      Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      383 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Motion Planning for Self-Driving Cars

      Skills you'll gain: Algorithms, Computer Vision, Simulations, Predictive Modeling, Scenario Testing, Data Structures, Spatial Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      483 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies

      Skills you'll gain: Gerontology, Long Term Care, Caregiving, Geriatrics, Activities of Daily Living (ADLs), Community Development, Care Management, Occupational Therapy, Stress Management, Neurology, Health Policy, Mental and Behavioral Health, Policy Development, Health Technology, Behavior Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Toronto

      Mental Health and Resilience for Healthcare Workers

      Skills you'll gain: Resilience, Mental Health, Stress Management, Emotional Intelligence, Mindfulness, Health Care, Crisis Intervention, Behavioral Health, Positive Behavior Support, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      492 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      360 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Nanyang Technological University, Singapore

      Motivating Gen Z Learners: What Parents and Teachers Need to Know

      Skills you'll gain: Growth Mindedness, Motivational Skills, Learning Strategies, Interactive Learning, Student Engagement, Self-Motivation, Learning Theory, Needs Assessment, Instructional Strategies, Learning Styles, Behavior Management, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Climate Change and Sustainable Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Project Finance, Environmental Policy, Finance, Financial Market, Securities (Finance), Economics, Environmental Issue, Asset Management, Behavioral Economics, Energy and Utilities, Investments, Risk Management, Corporate Finance, Mitigation, Cost Benefit Analysis, Engineering, Systems Of Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      400 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Creatividad, diseño e innovación: Técnicas y herramientas

      Skills you'll gain: Design Research, Innovation, Creativity, Creative Thinking, Brainstorming, Design Thinking, Design, Creative Problem-Solving, Ingenuity, Ideation, Peer Review, Design Strategies, Cognitive flexibility, Curiosity, Product Design, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Semiconductor Packaging

      Skills you'll gain: Statistical Process Controls, Process Control, Semiconductors, Quality Assurance, Verification And Validation, Manufacturing Operations, Manufacturing Processes, Manufacturing Standards, Electronics, Process Improvement, Process Analysis, Product Testing, Reliability, Electronic Components, Electronic Systems, Computer Hardware, Computer Architecture, Hardware Architecture, Thermal Management, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      215 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Business Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Advertising, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      110 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Insper

      Introdução ao Marketing Analítico

      Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Consumer Behaviour, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      798 reviews

      Mixed · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…232425…77

    In summary, here are 10 of our most popular consumer behavior courses

    • Leadership Through Social Influence: Northwestern University
    • Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation: University of Illinois Urbana-Champaign
    • Motion Planning for Self-Driving Cars: University of Toronto
    • Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies: Johns Hopkins University
    • Mental Health and Resilience for Healthcare Workers: University of Toronto
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Motivating Gen Z Learners: What Parents and Teachers Need to Know: Nanyang Technological University, Singapore
    • Climate Change and Sustainable Investing: EDHEC Business School
    • Creatividad, diseño e innovación: Técnicas y herramientas: Arizona State University
    • Semiconductor Packaging: Arizona State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok