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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Search Engine Optimization, Video Editing, Photography, Social Media, Branding, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Social Media Campaigns, Drive Engagement, Digital Content, Photo/Video Production and Technology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence, Digital Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Media Analytics

      Skills you'll gain: Network Analysis, Data Visualization, Social Media, Graph Theory, Social Media Marketing, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Exploratory Data Analysis, Data Literacy, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      13 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Digital Marketing, Digital Advertising, Advertising Campaigns, Customer Engagement, Brand Awareness, Content Strategy, Marketing Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Digital Advertising, Email Marketing, Digital Marketing, OpenAI, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Google Analytics, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Digital Media Strategy, Content Marketing, Online Advertising, Web Analytics and SEO, Marketing, Web Analytics, Search Engine Optimization, Marketing Strategies, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to Social Media Marketing with Visme

      Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Creative Design, Data Visualization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Management, Social Media Content, Social Media Marketing, Social Media, Google Ads, Email Marketing, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Pay Per Click Advertising, Customer Retention, Paid media, Search Engine Optimization, Content Performance Analysis, Instagram, Generative AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Rmarkdown, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Data Processing, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    1234…401

    In summary, here are 10 of our most popular social media marketing courses

    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • GenAI in Social Media Marketing: Meta
    • Social Media Analytics: Johns Hopkins University
    • Attract and Engage Customers with Digital Marketing: Google
    • From Likes to Leads: Interact with Customers Online: Google
    • Generative AI for Digital Marketing: IBM
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Introduction to Social Media Marketing with Visme: Coursera Project Network
    • IBM Digital Marketing and Growth Hacking: IBM
    • Fundamentals of Social Media Advertising: Meta

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

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    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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