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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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351 - 375 of 1,391 Reviews for Attract and Engage Customers with Digital Marketing

By Dilanka L

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Apr 27, 2023

Best course and best coach ever. Thank so much you Mr. AK . And Thank you so much Coursera and Google.

By Brodrick L

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Mar 22, 2023

There were a bundle of definitions that I appreciated - this helped me understand things a lot better!

By Stacey N

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Mar 3, 2023

This course packs a punch! It's very informative on SEO, SEM, and digital marketing in all its shades!

By Muhammad W

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Oct 16, 2022

Learned a lot about customer personas, SEO, SEM, Display Ads, marketing strategy, marketing funnel etc

By Angelly M

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Feb 9, 2025

el profesor ah sido un gran gruia en este proceso ,por otro lado las traducciones son algo frustrante

By Debmalya M

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Oct 13, 2023

It is an excellent course. Had a great learning experience. Gained a lot of knowledge in the subject.

By Melanice E

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May 31, 2023

I have learned a lot from taking this course. I plan to continue on until I reach my goal. Thank you.

By Agrita K

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Apr 20, 2023

I liked how the information and knowledge were presented. It was easy to understand and keep in mind.

By Kapil S

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Apr 4, 2023

Great for people who are new on the journey of understanding the nuances of SEO, SEM, Google Ads, etc

By Ozgur K

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Mar 25, 2023

So useful and really interesting, and the way Coach AK is teaching is more than amazing. Thanks a lot

By Dominique L G L

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Feb 20, 2023

The topics could be use more real examples for understanding the application of all this information.

By Joyce R

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Nov 28, 2022

The instructor was great at explaining an expansive topic. I loved the exercises provided. Thank you!

By M A I

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Jan 24, 2025

Great Course . It covered Basic concepts in deep details, creating strong pillars for career. Thanks

By CATHERINE L

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Aug 21, 2023

Thank you for the clarity, the energy and the encouraging words of the wonderful teacher (coach AK).

By Rohit J

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Dec 31, 2022

Great work by the team. Everything explained in very simple language that was fun and easy to learn.

By Samir s

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Sep 3, 2022

So much to learn and thus this course boosted my confidence level one noch up. Great coures trainer.

By Dmitrijs K

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Mar 6, 2025

Wonderful. If course, it's not enough to listen just once before sleeping... But it was wonderful!

By Zulfa N

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Dec 28, 2023

Thank you so much for all the mentors and materials that have been given. I appreciate it so much!

By Suthirak P

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Jul 14, 2023

You will learn a lot more about technical skill here like SEO and SEM. It was a pretty fun course.

By Ganesh S

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Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Kaleigh O

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Jun 9, 2022

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

By antonija s

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Apr 9, 2023

This course was fantastic, and so was the coach! I have learned so much in theory and practice :)

By Charlotte R

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Sep 26, 2022

Great explanations on SEO and SEM. Engaging videos and fun practical tasks throughout the course.

By Michael W

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Apr 26, 2023

An incredible amount of material. Well thought out and entertaining. Intense but well worth it.

By Renee A

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Jan 31, 2023

This course was very detailed, current, and presented in such a way that it is easily understood