Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

Filter by:

401 - 425 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By AYOUB T

•

May 15, 2024

It's very clear and helpful learning process for beginner learner of SEO and SEM like me.

By Bill T

•

Jan 20, 2023

Really useful and practical information shared. You can use these new skills immediately.

By Walter M F

•

Oct 8, 2022

Excelente. Me gustaria hablar con gente por video llamada. O participar de algunos ZOOM.

By Aleksei K

•

Jul 25, 2022

Really useful and entertaining, learned a lot of new information. Coach AK is the best :)

By Sol A R

•

Jul 12, 2022

Excelente curso, excelente instructor y material practico y teorico. Super recomendable.

By Renata M

•

Apr 11, 2024

The contests were friendly and easy to absorb and the coach explained them very clearly.

By Amanda J

•

Aug 28, 2023

Loved the instructor He was brilliant. Hope to see him more teaching! Thank You Coach AK

By Antonietta I

•

Nov 14, 2022

I think the course is very helpfull to understand the customer in the digital marketing.

By I a S

•

Nov 11, 2022

Very well-organized. No words can describe my gratitude for providing this masterpiece.

By ayah 8

•

Dec 19, 2024

good course thanks to the instructors and the helpful resources and the great activity

By Avni G

•

Jul 14, 2023

This course was amazing. It cleared many of my marketing concepts. Thank you Google :)

By Carlos E G

•

May 7, 2023

A very well structured course for beginners with out any digital marketing experience.

By Muhammad F

•

Dec 17, 2022

The amazing experience of learning from top-level experts. Great opportunity to learn.

By onosolease o

•

Dec 12, 2022

thank God for Coursera and thanks to my teachers in this course.ti has been amazing so

By Blandine K

•

Jul 26, 2022

Absolutely Phenomenal! This course is resourceful, isightful and impactful. Thank you.

By Ramon C

•

Jul 22, 2022

Great content, support material, and related assignments to apply what we have learned

By Ayat G

•

Jan 21, 2025

I never felt board. The course was inspiring and motivated me to continue. Great job!

By veronica a

•

Nov 25, 2024

Amei fazer esse curso, amo como o coach ensinou e explicou as estratégias e conceitos

By Janayna L

•

Aug 12, 2023

The course provides valuable information for those starting out in digital marketing.

By Sylvester A B

•

May 17, 2023

It was very informative yet exciting as the tutor was very practical in his approach.

By Bilal A

•

Mar 3, 2023

This was the best course, in this course, I've learned a lot about Digital marketing.

By DANIEL E

•

Jun 19, 2022

A lot of useful, practical imformation to setup marketing campaigns and managing them

By Rotafino B

•

Dec 9, 2024

Foi muito difícil e gostei como porque foi fácil entender os principais conteúdos .

By Nidia A L

•

Dec 2, 2024

Me pareció muy bueno y práctico. Sobre todo porque también tuvimos retroalimentación

By Tanisha B

•

Sep 19, 2024

I have learned a lot technological terms to help me excel in digital marketing more!