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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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451 - 475 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Regina T

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Jul 19, 2023

helpful with the basic foundations of digital marketing terms and how it works

By Mother N

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Feb 6, 2023

It is an Interesting course. I’m glad I choose this course. Easy to comprehend

By Asim K

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Feb 1, 2023

Thanks Coursera & Google for sharing valuable content such a great experience.

By Mariana S

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Dec 30, 2022

Thank you for the educational and interesting course. Passed it in one breath.

By Abel K

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Dec 6, 2022

It is very helpfull

Thanks so much

I happy to know more on SEO very intersting

By Nabeeha f k

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Oct 28, 2022

I LOVED EVERYTHING ABOUT IT, THE COURSE WAS AMAZING AND SO WAS THE INSTRUCTOR

By Castor T

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Oct 20, 2022

Interested in learning more about Google Ads. Great explanation and examples!

By Raman K J

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Sep 15, 2022

I am really thankful to Google Team to develop and design such a great course.

By Krishna H K

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Sep 20, 2022

Coach AK is just phenomenal . Everything was explained in very neatly manner.

By Aram A

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Sep 20, 2022

Great experience and in-depth details and very straight forward information.

By Aviral J

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Jul 30, 2022

Loved this course 🤩. Got to learn so many new amazing things. Unbelievable!

By Amr H

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Mar 29, 2024

It was really helpful and full of information that make me want to know more

By Hamid B

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Dec 16, 2023

Again Thank you so much Google and Coursera, Amazing Course, Lifeline skills

By Rabiah K

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Oct 29, 2023

Best course. I am very very happy to learn this course. Thank you very much.

By Huzefa E

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May 24, 2023

Love this course! and concepts I gainded, very informative and well crafted!

By Muhammad M S A

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Oct 5, 2022

One of the best and very intresting course in the digital marketing journey

By MITCHELL G

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Jun 13, 2024

The course activities are great! It will make you learn the lesson quickly.

By LINA O

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May 10, 2024

Amazing. It's worth it, essential for marketing. Thanks Google x Coursera!

By Joseph P

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Nov 2, 2022

the instructor had my curiosity the whole time about what we were learning,

By Angela W

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Oct 14, 2022

I enjoyed learning how things work online pertaining to digital marketing.

By Harsh G

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Apr 20, 2024

excellent course with easy explanations practical concepts and application

By David G

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Jan 26, 2023

The hands on exercises were the highlight of this course. Very practical.

By Антон Г

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Aug 22, 2022

I like this course, the basics have learned and some practical work too.

By Digyat B

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Aug 18, 2024

I like the pace and simple description of this topic. Very nicely put up

By Joseph S M C

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Oct 29, 2023

I love this course because it has taught me so much about PPC , SEM, SEO