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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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676 - 700 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Clarizza O

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Feb 24, 2023

Thank you. The course is very informative!

By Rahman u J R

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Nov 28, 2024

very intersting and easy to understanding

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By Alan

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Nov 16, 2023

I enjoyed it. It was a lot of Information

By Martins E

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Sep 20, 2023

It was tough but educational and worth it

By Ana T

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Aug 22, 2023

A lot of interesting and useful learning!

By REAL I S

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Nov 6, 2022

Best Teacher of Google and Coursera

Thanks

By Nnenna O

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Oct 30, 2022

It was a knowledgeable and great course.

By Rose L

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Sep 4, 2022

vast knowlege delivered in the aptest way

By S.Hashan M

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Aug 31, 2022

Good courese and gettinglot of experiance

By Stare D

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Jul 2, 2022

Great content, outstanding presentation!

By Jenny K

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May 10, 2022

Amazing ! enjoyed the exercise & activity

By Matthew W

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Oct 1, 2024

Awesome program. really glad im learning

By Kunal M

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Sep 19, 2023

Too much theories but that is important!

By Khaleel R

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Apr 26, 2023

It is very helpful in my career journey.

By Jennifer D

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Oct 23, 2023

Professional training that is engaging.

By Nakisuyi T

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May 6, 2023

GREAT EXPERIENCE AND GREAT FACITILATORS

By Manojkumar P

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Apr 25, 2023

very nice and very intresting .....good

By FARIZA A M A

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Oct 25, 2022

i am enjoyed learning in this course

By Aman S

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Sep 28, 2022

Good learned a whole set of new things

By Satya R

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Aug 6, 2022

I love the way the course is delivered!

By Hafid H

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Apr 21, 2024

Thank you so much for all your support

By Omoyemwen f I

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Oct 29, 2023

great course with insightful teachings

By More M

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Jan 18, 2023

Amazing Course, the tutor was on point

By Syahrizal M

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Nov 10, 2022

Marketing funnel, SEO, SEM .. Its fun!