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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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576 - 600 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By NORAH I S A N I S A

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Jun 14, 2023

I love it it is Full of interesting and new information

By Mahsa

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Apr 6, 2023

it was great especially module 4 was interesting for me

By Sihleisipho R

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Jul 23, 2024

Simple breakdown of SEO and SEM along with Display Ads

By Kanchana S

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Sep 17, 2023

Its teaching about SEM and Google ads. Amazing. Thanks

By Ebrahim S

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Jan 21, 2023

Amazing course with a great information and instructor

By M A C

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Dec 8, 2022

Great Opportunity To Learn through the best Instructor

By Hitesh S

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Nov 12, 2022

It was very useful and need Sincere effort to complete

By Amitabh S

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Sep 4, 2022

Very information course created by Google and Coursera

By Roberto D R L

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Jul 26, 2022

Increible curso, muy denso pero vale la pena cursarlo.

By Ileana A

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Jun 22, 2022

Instructor is awesome. Content incredible useful!!!!!!

By Josue B G

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Sep 2, 2024

This course is great, I loved it, I've learned a lot!

By NESTOR M

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Jul 24, 2024

Sensacional curso que explica paso a paso el proceso.

By Abhishek M

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Feb 23, 2024

Very useful for stating a career in digital marketing

By karthik k

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Jan 27, 2024

this is wonderful course and you gain huge knowledge

By Ana M S A

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Oct 27, 2023

I love it. I am learning many things very interesting

By Alexander V

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Mar 8, 2023

Agradecido con coursera por este valioso contenido...

By Potrait D

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Nov 14, 2022

Excellent course... really enjoyed learning new stuff

By Taras L

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Jul 20, 2022

Exallent course for starting digital marketing career

By Cano T J J

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Oct 29, 2024

MUY BUEN CURSO Y UTIL PARA NUESTRA VIDA PROFESIONAL

By Abraham M

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Dec 3, 2023

I really enjoyed the instructor's style of teaching!

By Nursyahida

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Feb 14, 2023

very compact and helpful especially for new learner.

By Poonam M

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Sep 1, 2022

This course is very helpful and very new learning...

By Blake A

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Sep 27, 2023

Coach AK was amazing! great choice for this course.

By Zaheer A S A

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Jun 9, 2023

Great ! learned amazing skills and quilty knowledge

By Carol L

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Jan 14, 2023

Very informative and as a beginner I learned a lot!