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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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701 - 725 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Inge E F V S

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Jul 6, 2023

Great course, fantastic explanations!

By Kacho T

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Jan 18, 2025

thanks for ton of knowledge AK coach

By Carlos M B U

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Dec 14, 2024

Amazing course!!! Thank you so much!

By DHRUVISHA N

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Oct 13, 2024

it was very nice learning experience

By Shaoci C

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Oct 4, 2024

Very useful knowledge to my career !

By Michael. m

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Apr 7, 2024

Awesome Course and great instructors

By becky P

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Sep 11, 2023

easy explanation of complex material

By Joel N

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Aug 5, 2023

very educational and straightforward

By Deleted A

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Jul 31, 2023

Stellar course! I want to take more!

By zeinab m

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Mar 19, 2023

Thank you for learning and your time

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By Alireza S

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Jan 7, 2025

thank you very much. that is grate!

By MUHAMMAD N F

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Aug 4, 2024

Good to learn and thank you so much

By Idongesit J

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Sep 13, 2023

Excellent and detailed tutorials!!!

By Chimereucheya V

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Sep 4, 2023

Very exciting and a detailed course

By Muhammad A

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Apr 6, 2023

Best experience ever learned allot.

By Christ A P

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Jan 28, 2023

Great course! I'm learning so much.

By Michael T (

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Aug 8, 2022

Very informative, great instructor.

By HEMADRI J

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Sep 25, 2024

it was very informative and useful

By A E A

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Jun 1, 2024

one of the best course, I ever get

By Birgilio R C

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Oct 25, 2023

Great course for Digital Marketers

By Muhammad S

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May 5, 2023

Lots and lots of useful knowledge.

By K S R

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Jan 12, 2023

best platform to learn the things.

By sweta k

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Dec 19, 2022

very insightful & helpful program.