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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,391 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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By Sandra M D C A

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Aug 8, 2024

AMAZING

By Umber P

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Jun 18, 2024

superb!

By Nguyễn T H

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Mar 19, 2024

amazing

By Hamadziripi M

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Jan 16, 2024

awesome

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Jan 5, 2024

perfect

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Jan 2, 2024

perfect

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Dec 13, 2023

amazing

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Oct 10, 2023

amazing

By Tanzeel B

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Aug 28, 2023

Great!!

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Jul 12, 2023

Amazing

By Mazin A

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Jun 13, 2023

i loved

By Faizan B

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May 13, 2023

Amazing

By CHRISTIAN C

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Mar 29, 2023

Super !

By Lisandro M

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Feb 28, 2023

Perfect

By Ammar S D

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Jan 25, 2023

amazing

By Abderrahmen B A

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Jan 19, 2023

version

By Alaa A

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Jan 8, 2023

AWESOME

By Kouassi F K

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Dec 21, 2022

Great !

By Manha Q

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Dec 5, 2022

Amazing

By Dilip R

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Sep 9, 2022

4 Stars

By Dessy E

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Aug 31, 2025

thanks

By Navjot b

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Jul 25, 2025

awsome

By Deleted A

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Jun 8, 2025

شكراََ

By Juan J C N

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Oct 2, 2024

Genial

By Ika P

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Jul 1, 2024

awsome