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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1251 - 1275 of 1,391 Reviews for Attract and Engage Customers with Digital Marketing

By Elven H

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Jan 14, 2025

Brilliant course, so informative! I do think that sometimes it can be a bit of an overload of information though.

By Vania B

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Aug 17, 2022

Much more engaging than the previous two courses. I liked that there were more activities, especially in Week 4.

By Shady A

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Oct 14, 2024

Very good Course , the instructor is very enthusiasm , i wish it could be more practical work and life situation

By Elijah G

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Nov 19, 2024

Speaker in the 1st course was more professional, better worked with the prompt and put accents in the material

By Austin W

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Jul 25, 2022

This course was very technical. I like the instructor, however the topic seemed very tough to get through.

By WERAVIT S

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Feb 27, 2024

its have a good information about the topic but do you have a dark theme? because when i study my eye hurt

By London F

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Mar 15, 2023

This course was very informative and also provided practical activities to demonstrate your understanding.

By Laura R

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Nov 10, 2023

I knew everything in this course already, so it proved to be a bit redundant with my current experiences.

By Syed M

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Nov 13, 2022

A J was awesome Tutor :) So far both the courses (1 & 2) has added value to my previous experiences.

By Mohammad H N

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Jun 25, 2022

It was just foundations and definittions but I like it because of the teaching method of instructor

By JULIAN R

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Jun 18, 2024

Was a relevant course. I understood the wide concepts and the complexity of apply this knowledge.

By Vinayak D

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Feb 1, 2024

live exercise with Google Search console and Google Ads will give better learning experience.

By Mathew J

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Sep 27, 2024

It was really amazing , strategic to growth and i got valuable insights. Thanks to Coach Ak

By Usama R

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Aug 27, 2023

Good Experience, But course should be more towards practical side rather than theoretical.

By Erich O

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Dec 27, 2024

Necesitan traducir bien a español los cursos porque no son congruentes algunas secciones.

By Emily T

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Oct 30, 2022

Great tutor, however, a few of the videos at the start of the course were very quiet.

By Issa P M

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Jan 29, 2025

je suis vraiment satisfait de la qualité du formation et c'est vraiment satisfaisant

By Hamza A

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Jan 12, 2023

A lot of things to know in this course. The way of teaching of coach AR is fabulous

By Prashant S

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Jul 18, 2023

good to learn but if practical demo available that will be 5 star for this course

By Maria M

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Feb 12, 2024

i have benefited from this course so much. and i got the whole idea of marketing

By Dennis J S B

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Jan 19, 2024

good course outline with a variety of learning methods and interactive exercises

By Saesha K

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Jul 15, 2024

Good course. Offers preliminary understanding of digital media marketing tools.

By trịnh t x

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May 24, 2023

The course is very good and useful but I find the details do not meet my needs

By Patricia B

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Feb 2, 2024

To much theory, but no opportunity to make a real practice with Google Ads.

By Priyanshi C

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Oct 16, 2023

This course was very informative and helpful for me . Thank you #coursera